Month: September 2015

3 Creative Ways of Your Content Marketing Efforts that can Leverage Your Selling

Posted on by Mario

4 Creative Ways to Instantly Boost the ROI of Your Content Marketing Efforts

Using content marketing in SEO service is what most SEO engineer does, however not all of them can make it work for them, instead many SEO engineers find that it seems their content marketing produce nothing for them. This is what SEO engineer should notice and do as these 3 ways can boost your marketing efforts.

Use a documented strategy

A study reveals the lack of a documented strategy to be the main point that causes the ineffectiveness of content marketing. Moreover, 60% companies experience a success with content marketing strategy, while 32% acknowledges using a verbal strategy. Documented content marketing strategy or mostly called as documented strategy means that you should know what you’re doing at every stage and where it is going to lead. In fact, documentation demands for vision and it also provides direction to those who join later on. So, reevaluate your approach to get results from your content marketing which are solid and well-documented strategy is the best choice.

Leverage ‘Content Upgrades’ in your articles

If you are looking for traffic, then maximizing your content is the right idea, however, if what you are looking for is selling, and then content maybe not the right idea as traffic cannot bring you money, but its conversions do.

However, a research which is conducted in 2013 states that Email gives the most contributions for driving conversions. So, creating content through email will be one of the ways as this can be your content upgrades. Content upgrades work by offering your readers immediately after reading your content in other to get them to sign up. This can be effective since the content upgrades are relevant to the article your reader is reading and because the offered timing is right which is after your reader read relevant content on your website.

Leverage Content Upgrades in Your Guest Posts

After knowing the definition of Leverage Content Upgrades, you must wonder what it is behind Guest Posts. The idea behind it is actually simple, it’s like offering an interesting value in your guest post on another blog, and accompany the guest post with a bonus incentive that readers of your guest posts have to sign up to receive.

Many Online marketers report that they receive more than 500 subscribers every time he presents a content upgrade in his guest posts. Moreover, by doing a combo of a resource article + content upgrade on a top blog you can take things to the next level.

7 Cool Latest Web Design Tools that Every Designer should Try

Posted on by Mario

10-new-web-design-tools

Today, creating an attractive design will be easier and more interesting as in this month there are plenty of new tools that will make your design looks stunning. These tools are created to enhance the functionality of Slack, explore unusual font and add more options for working with color. If you are a web designer, I am totally sure that you won’t miss this article.

  1. Amazon Web Services in Plain English

With the non-standard nomenclature, it has been used to be a handy guide as it describes all the basics and explains all the jargon and any terms that you will need to understand from the part of any other service. As a brief conclusion, it is a nice cheat sheet to get you going.

  1. Write SVG

Many developers quite love this product as PostCSS plugin enables you to write SVGs directly in CSS.

  1. Awesome

Awesome has more additional functionalities that cannot be founded in other features. It provides you with conversation summaries, private groups, statuses, scheduled messages and more. It’s in private alphas at the moment, but you can put your name down to get an invitation.

  1. js

If you get used to flowcharts or JavaScript, this feature will also satisfy you as it only demands for being entered with simple text instructions and it will draw SVG flowchart diagrams based on those instructions. Besides, it serves with a small library that helps you to work with vector graphics which is known as Raphael.

  1. Relay

This web design has a unique specification which allows you to create a more instant purchase method from other people’s apps. One of the platforms that have used Relay is Twitter which it allows people to sell things from within tweets via a “Buy” button.

  1. Color

Another interesting web design tool is Color. As its name, this feature provides you with fun color picker. It lets you exploring colors by moving your mouse around the screen; left to right for hue, up and down for lightness and scroll for saturation. Then, keep your color as a bar on the side by clicking and hold on clicking to build up your palette.

  1. HTML Color Codes

To create palettes for material design and flat design, this comprehensive guide to HTML color codes is a perfect tool for you. Moreover, it is equipped with tutorials and other useful color-related resources.

6 Elements of SEO that You Should Stop Worrying About

Posted on by Mario

6 Aspects of SEO The Busy Entrpreneur Can Finally Stop Worrying About

Being perfect is not bad; however trying to be perfect often makes people trap to be worried so much about their works. This also happens in SEO service, sometimes many SEO engineers are overly worried about their rank positions so that they overly think about some aspects which are wrong. Well at some point it may be right, but if they look closely, what they should worry is not that after all. Here are some aspects that are wrongly worried about.

  1. Be Number One Ranking

Mostly SEO engineers aim to get the first rank, because they think that be in the first ranking will result them on getting most targeted traffic, such as the users who are most interested in your product or service. But what they don’t realize is that there are more sources of traffic and conversions than just visitors who access your site because it’s number one on Google. If you want your SEO at least be on the first page, please make sure you have figured out what keywords you want to rank for.

  1. Link Building

If in the past many SEO engineers are depending on link building, today practicing too many link buildings will be risky. Besides, it takes a lot of time and efforts. That is why focusing on producing great content is the best way. That is why we suggest getting more link earning as it takes no time and effort. This is because you do not spread your link by yourselves; otherwise other people will spread your link through their activities, such as social media, blogging, producing great content, and etc, because they like your content marketing.

  1. a Cute TLD Name

According to Google’s John Mueller, a cute TLD name has the same treatment with traditional .com TLD. So trying to select a cute name and create a special domain name will produce you nothing. This is where some SEO engineers have mistakenly thought that the change of TLDs name will bring them more traffic and rank higher in Google. In fact traditional domain is already enough for Google.

  1. Stop Worrying About Keyword Targeting

Conquer every algorithm changes will probably one of the ways to stay on top of SEO, especially if you already get used to algorithm changes in 2012. However, recently the algorithm changes do not produce the same level of game-changing impact. For instance, Panda 4.2. , is only made as data refresh not as a massive change which means the update does not have a huge impact to your website ranking.

Rather than worry about search algorithm updates, you better focus on user experience as Google’s emphasis on user experiences. This is exactly what drives every recent algorithmic update. That is why Panda is designed to assess sites content which good content will be rewarded good rank while bad content will experience any reduction in rank. In other words, ignoring every Google’s algo update will keep your rank just fine, if you remember to focus on user experience.

  1. Stop Worrying about Keyword Targeting

As today’s algorithm is weighted towards features other than exact match keyword relevance, so do not worry about your keywords as keywords relevance can happen naturally, there is no need to force it. Moreover, Moz in 2015 have stated that Google is smarter about what pages mean, it could relate keyword, synonyms, close variants and entities. From that statement, we can conclude that you can have more keywords than just the exact term only.

  1. Stop Worrying About Keyword Repetition

Another most addressed subject is that the keyword stuffing or what it is recently called as keyword repetition. No one can really avoid repeating keywords, so knowing the right amount is the only way for you to not overuse it. Here are some guides for knowing that your keyword usages are in normal volume.

  • Once in title
  • Once in headline
  • Two/three times in content
  • Once in meta description.

If you already have the right amount, what else to be worried?