Have you ever wondered what updates will come after Panda, Penguin, and many others? Don’t you worry, recently Google has released real time search algorithm updates which mean no need for searching any name for any update anymore, but on the other side this real-time update will surely make the job of any SEO services will become harder. So, what kind of problem will arise due to this real time search algorithm updates?
- Troubleshooting Algorithmic Penalties
There are two types of penalties done by Google, algorithmic penalties and manual actions. Algorithmic penalties are a lot more difficult to troubleshoot than manual actions since in manual action, Google informs you of the penalty via the Google Search Console, giving webmasters the ability to address the issues that are negatively impacting their sites. This works oppositely with algorithmic penalty since you will never know if there are any problem exists.
So, how can you know if your web gets any algorithmic penalty? Well, the easiest way to figure it out is to match a decrement in your traffic with the dates of known algorithm updates or you can also determine if there is any algorithmic penalty by seeing if a site ranks high in maps but poorly for organic of different phrases.
- Lead to Misdiagnosis and Confusion
What makes it is difficult and confusing is the fact that Google’s crawlers don’t crawl pages at the same frequency. So even if you’re keeping a detailed a timeline of website changes or actions, you still have a big chance from getting affected by algorithm update since there could be many other issues with the server or website changes that you may not be aware of that cause it is difficult for not to misdiagnosis of penalties. In fact, some SEO companies who try to take some actions like disavow their files to make a better link building may do more harm than good.
- Negative SEO
With real time updates, you will need more time and effort to analyze your link building, if your link building is healthy enough or not. If it is not, then it is time for you to remove them.