The more people see your business, the more potential buyer you will get. Therefore, practicing to improve the visibility of your website within search rankings of Google, Bing, and Yahoo is important. One of the ways to achieve the recognition is by optimizing it through local business. Wait? Is it necessary? Below are several points that can help you to discover the 3 advantages that local SEO services can do for you.
- Most Local Business Profile Directory Services Are Free
Some options such as Google My Business, Bing Places, Yahoo Local, Yelp and Foursquare are provided to allow you to gain free advertising from highly trafficked websites. All of them are supply free options for listings in their directories.
Your business will be listed along with similar providers in your industry. And your local SEO profile will improve each time your business information is categorized in a reputable source. In fact, it is a smart tactic which is low cost yet can produce to new leads. Through its profile, you can display special offers, discounts and information about your business. Moreover, your profile will expand your marketing effort.
- You Won’t Miss Local Search Traffic
A surprising fact comes from a recent study by Neil Patel that mostly small business value local traffic, but only half of these businesses have updated their local listings online. This leads to a conclusion that there is big possibility that those people may display imprecise business information online. Therefore, update your address or phone number, so that potential local customers can find you easily and quickly.
Besides, you also need to consider improving your Facebook page, Yelp page, and local Google+ as many potential customers use these pages to find the answer to their problem. By optimization every profile you have, major search engine will see this as strong and consistent information. This will make your profile gets a strong ranking factor for their search results.
This shows that Google heavily likes businesses who not only have good reviews but who have also optimized their local properties.
- Protect Yourself Against “Black Hat” Local SEO Tactics
There are many ways that black SEO tactics can do to you. One of them is by claiming the directory listings of their competition as their own and then inserts false contact information or negative reviews. Once a profile is affirmed, it will be difficult to correct the information, so don’t forget verified your online directories before some unethical business may claim your directory listings.