graphic

7 Cool Latest Web Design Tools that Every Designer should Try

Posted on by Mario

10-new-web-design-tools

Today, creating an attractive design will be easier and more interesting as in this month there are plenty of new tools that will make your design looks stunning. These tools are created to enhance the functionality of Slack, explore unusual font and add more options for working with color. If you are a web designer, I am totally sure that you won’t miss this article.

  1. Amazon Web Services in Plain English

With the non-standard nomenclature, it has been used to be a handy guide as it describes all the basics and explains all the jargon and any terms that you will need to understand from the part of any other service. As a brief conclusion, it is a nice cheat sheet to get you going.

  1. Write SVG

Many developers quite love this product as PostCSS plugin enables you to write SVGs directly in CSS.

  1. Awesome

Awesome has more additional functionalities that cannot be founded in other features. It provides you with conversation summaries, private groups, statuses, scheduled messages and more. It’s in private alphas at the moment, but you can put your name down to get an invitation.

  1. js

If you get used to flowcharts or JavaScript, this feature will also satisfy you as it only demands for being entered with simple text instructions and it will draw SVG flowchart diagrams based on those instructions. Besides, it serves with a small library that helps you to work with vector graphics which is known as Raphael.

  1. Relay

This web design has a unique specification which allows you to create a more instant purchase method from other people’s apps. One of the platforms that have used Relay is Twitter which it allows people to sell things from within tweets via a “Buy” button.

  1. Color

Another interesting web design tool is Color. As its name, this feature provides you with fun color picker. It lets you exploring colors by moving your mouse around the screen; left to right for hue, up and down for lightness and scroll for saturation. Then, keep your color as a bar on the side by clicking and hold on clicking to build up your palette.

  1. HTML Color Codes

To create palettes for material design and flat design, this comprehensive guide to HTML color codes is a perfect tool for you. Moreover, it is equipped with tutorials and other useful color-related resources.

5 Ways to Create an Attractive and Memorable Brand

Posted on by Mario

tips for creating an appealing and memorable brand

The work of creating an appealing and memorable brand is not an instant task; it needs a long and continuous process to make the brand intercept people’s mind before they can talk about your product and service. In order to create an appealing and memorable brand you need to develop a strong, memorable, warm-blooded brand. This is intended for humanizing your brand. If you are working for branding or web designing, here are 5 techniques to achieve a good branding.

  1. Put a sense of humor

Using a funny story to promote your brand will be a good idea. Can you imagine how funny the commercial of super bowl is? It is purposively intended to create such impression. As the impression that they create associates their product with LOL atmosphere, so every time we buy their product we will thing that funny moment again. If you are not sure that your joke can reach people, you can ask for professional writers to write humorous stories about your company and publish it on social media.

  1. Make it Personal

Are you active on social media? If yes, do you manage it all by yourselves or do you use machine to take care it all automatically? I hope you do not automate the process as it can make your customer feel dehumanizing with your brand, moreover writing and posting on blog or social media which is signed by you or your staffs will make your customer get more engaged with your product. Besides, when customers can find and access your brand on more than one platform they will find it more trustable and they also will likely want to know the story behind it. The important point is that your customer gets engaged and trust with the person behind it.

  1. Utilize Colloquial language

Using overly complicated details of words, such as business speak and industry-specific language is what you should avoid. Moreover, the use of jargon will also kill your customer’s interest. So, the best possible way that you can use is by using words that is friendly in your audience’s ear. The main idea is to speak to your customers like you’d speak to your friends.

  1. Acknowledge Your Mistake

 

Everybody makes a mistake, and so do you. That is why, when your company makes a mistake, you better admit it immediately by being transparent with your customer and quickly work to fix it. It is the best possible solution that you can do when you make a mistake. For example, a well-known product of soda drink, Coca Cola received so many complaints after its change its basic formula in 1985, knowing this situation Coca Cola responded by returning to the original taste. Therefore, quickly confessing a mistake after correcting it is a sign that your business can be trusted.

 

 

  1. Join Online and Offline Experiences

 

As today is digital era, designer needs to understand that online audience has also different characteristics if it is compared with offline audience. It is why this difference should be known for creating a best brand which can appeal to many audiences, in this case online and offline audiences, as the amount of online and offline viewers is equal. For instance, Nordstrom has cultivated a strong community of Pinterest users. To link its brick-and-mostar stores with its ecommerce site, Nordstrom uses Pinterest to ID items popular with its social followers, and then highlights these products at the brick and mortar stores so customers can easily find the most pinned merchandise.