To obtain effective online business decisions, we must have an idea of where traffic is coming from and what visitors are doing while there. Therefore, the usage of Google analytics becomes important for your web, especially if you are working in SEO services where understands your traffic will help you to figure out how much traffic that you get in a day. Below are several ways to optimize Google analytics that you maybe never know it before.
- Create a Custom Dashboard
Even though, it is quote annoying to dig through the different menus to find the information you are most interested in, but don’t worry since there is a convenient feature that completely solves this, known as custom dashboards.
You can figure it out at the top of the menu, by clicking on Dashboards and then New Dashboard. It allows you to create a customized dashboard that displays all of the metrics you need the most. In fact, you can also create multiple dashboards through this. Next time you access your analytics, you’ll have everything you need in one place and won’t have to chase it down.
- Start using Intelligence Events Alerts
Daily activity on your website trends to be predictable. However, some events cause unusual changes in traffic – such as a blog post randomly going viral or getting linked to by an influencer in your industry. Wouldn’t it be nice to know when these things happen, without having to monitor your analytics 24/7?
You can, by setting up intelligence events. Go to Intelligence Events Overview and click Custom Alerts.
You’ll be able to setup automatic emails that alert you when specified events occur from there, such as a spike in traffic. The website activity triggers real time signals.
- Find Your Worst Performing Pages
Mostly, we spend our time on the popular pages on our website only, this is good since it will welcome you with lots of new blog post ideas, but it doesn’t mean that you should never take a look on worst performing pages since actually there is opportunity lies in there. This process is how you find holes in your content and search engine marketing strategy.
Ideally, you want to keep prospects on your site long enough to convert them from lead or customer. Therefore, you need to go to the behavior tab in the Google Analytics menu. Then click Exit Pages under the Site Content menu.
This process will inform you the pages where prospects most often exit your website, and then you can analyze these pages and figure out how to keep prospects engaged with your website. For this case, it will be possible that you might have to change the design or re-write the content, depending on how important the page is.