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What Does Mobile First Index Actually Mean?

Posted on by Mario

what-does-mobile-first-index-actually-mean

There are many things that a SEO analyst should master when it comes to SEO services. One of the examples is mobile first index, but first, let’s understands what indexing means. Indexing is described as the process of turning your webpage into something more useable and storing it in their database. You can find a lot of cool stuff that happens here. For instance, word vectors, and all kinds of other awesome computer science stuff. For our purposes though, Indexing is when they make a copy of your page in a format that’s useful to the ranking algorithm.

So What Is Mobile First Indexing?

Now, by creating signals based on Googlebot, you can figure out whether a site is mobile friendly or not. Therefore, a user searches Google the retrieval part of the algorithm looks at the desktop index created by the Googlebot desktop crawler. It finds relevant results based on the desktop index, then ranks them and even shows the searcher a snippet based on the desktop index. The ranker then looks at the mobile signals collected by mobile crawler and adjusts the rankings accordingly.

However, sometimes it can cause some problems. For example, in many cases where a user gets redirected and they realize that the content they saw in the search snippet isn’t available on the stripped down mobile version of the site.

Moreover, it is important to be remembered that “mobile index” and “mobile friendly” is a different thing. Mobile friendly is how you design your sites. So that it will be convenient enough to be displayed on your mobile. On the other hand, the categorization of mobile index includes three scenarios:

Responsive Site

Issues include things like changing the weights for tabbed content or drop-down menus which are probably less valued on desktop but shouldn’t (in theory) be devalued in mobile.

Separate Mobile and Desktop Sites

Here’s where things get tricky. If a site has device type redirects OR rel=alternate and canonical tags setup, then the mobile crawler will see the mobile site only, and not the desktop site. That means if some content is ONLY on the desktop site, the mobile Googlebot won’t see it and it won’t end up in the mobile first index. This is the issue Google is trying to solve, but it’s also an issue for many publishers.

No mobile site

The mobile Googlebot will still see these pages! The mobile crawler doesn’t just crawl “mobile friendly” pages. It crawls everything. These pages will still be seen – they just won’t get the “mobile friendly” designation – but that’s completely OK because it has absolutely nothing to do with mobile first indexing. Sure they won’t rank as well as mobile friendly sites – but they’re already not ranking as well as mobile friendly sites. That won’t change after mobile first indexing.

3 Golden Rules of Title Tags & SEO

Posted on by Mario

3 Golden rules of Title tags and SEO

Title tags may seem simple but it is actually terribly impactful to your SEO effort and everyone in SEO service is pretty aware with this stuff. Since title tags remain important is because of one basic reason, it shows the overall label for the content of a page. However, as the amount of title tag’s character is limited makes it is quite difficult to optimize it. But don’t you worry, there are many ways to Rome and below are 3 golden rules to achieve the most of it.

Rule 1: Have One Distinct Page for Each Major User Need You Address

Since every people will have different needs and ways of thinking about every product or service, therefore it will be better if you address each of those major needs. Commonly, you will find some stages in this process, such as getting your key team members together and brainstorming, polling users on their needs, studying competitive sites, and then supplementing that with keyword research. In keyword research, you usually will see three types of categories of keywords:

  1. Global: Keywords that have a general and broad reach
  2. Regional: keywords that only can reach on local area
  3. Profession specific: Keywords related to the profession of the searcher.

By knowing these three types of categories of keywords, you will comprehend how to address specific prospective customer needs in all represent opportunities. Moreover, it is important to be noted that classifying your product per group logically will help your customers find everything they want easily.

Rule 2: Don’t be too specific in Your Webpage’s Topic

There are clear limits for how specific that you should be in your webpage’s topic. Even though the chart in your keyword tracker shows all of the top variants of “global” terms but don’t overwhelm your website with all of the keywords that you search for. Since overwhelming your pages with a lot of keywords will cause you a bad user experience.

Rule 3: Don’t Reuse Title Tags

The most common problem we see, when we run our crawler on a client’s website is that every website usually uses the same title tag. Even if the page is different, it is essentially duplicate content. In fact, the title tag is the title for the page; therefore Google puts in major weight on this in determining the relevancy of a page. You may find cases where you have trouble coming up with different title tags, but the question is “why does that page exist?” You may be falling into thin slicing at this point or you can create unnecessarily duplicating pages which is one of the easiest things to detect in an SEO audit.

Do Words Still Matter?

Posted on by Mario

Do words matter anymore

As Oxford dictionary has chosen emoji as its “word” of the year, many opinions have been aroused. Critics declared the death of the written word and advocates argued emojis are now a part of our communicative fabric.

No wonder, in design world, many design clients are usually more concerned with the imagery used on their website than the words. In fact, they can easily spend hours just to make decisions while leave copy decisions to the last minute. This is a massive mistake; words are also a design issue.

Words VS Images

If you design for a website, you will commonly face two basic forms, text and image. A website designer should provide a platform for users to get engage through content. A website with no images would look out of place in today’s world and the inventive use of imagery is a tried and tested method to improve the user exprindly emoji, erience. Just like our friendly emoji, visual information and images are used to convey a myriad of thoughts and emotions to make users engage with your content.

Moreover, images are easier to be memorized rather than text, therefore it is very good to attract the audience’s attention and guide the user’s line sight while text will give explanation of the context behind the image. Once the text is added to an image, the user’s inherent desire is being manipulated. Providing images only will also bring you a handful of downsides to image-only sites, not least the lack of context, but also the load issues due to increased weight and the lack of SEO impact.

Images may be important for making an impactful first impression, but the textual content is also important for websites. Textual content can give audience specific information, such as who you are, what you stand for, all about your business or product and what makes you special. This is something that a single image just could not do.

Therefore, the two must coexist within the world of web design, since words without images do not engage users while images without words confuse users.