Building Brand for a Successful SEO Ecommerce

—

by

Mario
in

SEO for ecommerce

Building SEO ecommerce may be a little different than managing SEO services for websites. Ecommerce’s target is wider than usual SEO services, in fact it requires focusing on two differences goal: the focus on individual products, and the importance of brand and brand awareness. So, how to approach this? Below are several strategies to focus on winning the SEO ecommerce.

Customer Satisfaction

This point is actually the core of any ecommerce site, and one of the popular ways to measure your customer satisfaction is through reviews and ratings – onsite and off. Beside you need to pursue the product reviews with structured data behind it to prove Google, Bing, and Yahoo that your product is highly valuable to be purchased.

Beyond onsite, Google and other search engines look to sites like Yelp to cite quality which makes SEOs work hard in that field. Reviews on quality sites are picked up and utilized by search engines and very much affect rankings.

Structured Data

Structured data helps search engine to see the real condition of one subject, since structured data is a specific “vocabulary of tags” that can help to add to your HTML as Moz puts it. Moreover, “rich snippets” is produced by the structured data as the extra bits of text or information that shows under individual search results which can provide Google and other search engines the info they need to display your product in a more attractive manner.

Furthermore, search engines will also recognize product that has good rating based on reviews, especially when structured data is implemented directly. Product that has stars review on the page will more likely to be clicked on than the others due to the rating it has as it will drawing the user’s trust more on it.

Social Media

Your selling amount depends a lot on your brand reputation. So, building your brand reputation is one thing and selling your product is another. Therefore, one of the easiest and most effective ways to establish brand authority is through social media campaign. In fact, social media is the best way to engage more deeply and communicate directly with your customer and society.