Month: August 2015

Why Every Entrepreneur Should Focus on Local SEO

Posted on by Mario

local SEO

Targeting more fishes in bigger sea is what everyone endeavors in business. However, trying to focus your business in small scale may lead you to meet many prospective buyers which are serious in buying your products. This is what local SEO does, rather than targeting bigger market, local SEO aims to focus on smaller market. Below article will discuss more about some reasons why we need to focus on local SEO.

The Mobile Experience

People love mobile technology because it is easy to bring with which makes us feel convenient to communicate, everywhere and every time. Since users can search on the fly, they are far more likely to make local searches, besides Goggle and other search engines are collecting more information about their users’ locations and search histories, and doing everything they can to give them local-specific results. Furthermore, this also makes someone can easily get outranked by a similar company, because of their proximity to the searcher, if they have a huge national authority.

Less Competition

Since compete in Local scale will narrow the competition rather than to compete for a keyword family related to your products on a national scale, you’ll be fighting every similar company in the country. Having smaller population will make you more focus on leading you to more valuable population.

More Opportunities for Positive PR

Your opportunities for local visibility will get involved in the local scene if there are continuously interesting publish, such as valuable content about interesting things surround your country which your neighborhood and your fellow will likely notice it. That is why local SEO entrepreneurs need to keep in touch with citizens of their region to produce more public visibility at the same time.  Attending local events will provide you with a way of generating a local-optimized press release; you’ll get ground-level local exposure and keep engaging with social-media presence to build your local audience.

Even National Brands Need Local SEO

As it is stated before, that local SEO may have little target than bigger scale, but with little target, the work of your SEO can be more focus than bigger target, such as in national scale target. National SEO potentially can grab a huge audience while local SEO serves with a relevant focus on a nearby audience which makes national SEO is also interested in making local SEO as incorporating local techniques and national techniques will provide you with double benefits of both worlds.

It is Simple

As the target may not as huge as national scale, optimizing for local SEO is simpler than most online marketers think. All you need to do is optimizing every social media platform as well as local directories like Google My Business, Yelp and TripAdvisor by ensuring your personal information, such as fill your address and phone number on it. Then, maintaining your local SEO with a long-term strategy by focusing on continuously creating content of your social event.

5 Simple Tips for Starting Your SEO

Posted on by Mario

seo tips

If you want to start developing a web, learning about SEO may help you optimizing the work of your web, as SEO is one of the essential things that make your web is easily to be founded in search engine. However, if you are new in this field, below tips may be helpful for getting you start.

  1. Create a Clear Hierarchy Site

Before creating a site, it is better to plan your website’s structure to make it more convenient for search engines. Moreover, every web page should be attached with more than one text link. This allows visitors to go from general page to pages with more specific content.

  1. Forming your web page to be easier to Navigate

As a website is created for users and not for the search engines, it should be friendlier for search engines, but still easier to navigate for users. Your user experience will be scored well when visitors can find the content they want easily.

  1. Prepare a sitemap

Having too much content will make visitors feels difficult to find what they are looking for. That is why preparing a sitemap is very helpful for preventing such kind of situation, as it not only makes finding useful content much easier for your users, but also makes it easier for search engines to get coverage of your site.

  1. Page Titles and Meta Tags

Create a unique and accurate title for your webpages as your title is the first thing that people will see on the search engine’s result page. Placing a description of your page in Meta tag will also lead people to visit your web site.Mostly search engines use the description from the meta tag rather than the relevant content of your page and briefly summarize your page’s content is the best way to optimize your meta tag.

  1. Page not Found

Avoiding “page not found” by improving your users’ experience and guiding them back to the homepage or the page they might be looking for with a custom 404 page.

  1. Make a Gorgeous Content

Producing a good quality contents is one of the ways to drive a higher ranking. A good quality content should include these criteria;unique, organized on topic and very engaging. If your content contains those three criteria, then you are already on the right path.

3 Ways to Get More Links That Count

Posted on by Mario

link building

There are a lot of things which are needed to be considered to make SEO runs well, one of them is by providing links. However, only providing links without exploring to make your links better will not lift your knowledge. SEO developers should also provide links which are counted to make their SEO strategies successful. Below are some of the ways that can be used to provide your SEO with better links.

  • Understand Your Competitors

In search result, your competitor may not be your competitors in business, but merely your competitors in search. For beginners, you may need to list the top keywords you want to rank for. For instance, if you have a website which works for SEO services in Melbourne, you may have a keyword list that includes “Melbourne SEO services”. Then you can check and search for Melbourne SEO services in search engine to see other sites which rank before and after you. These are all your competitors in search, as they are all websites you want to outrank.

 

  • Obtain Your Search Competitors’ Best Links

Utilizing Link Assistant will reveal link partners which link to your competitors by creating a project for your website and penetrating the websites that rank better than you when you search for competitors. You will see the top 30 potential link chances based on their MozRank.

Moreover, Mozrank will also present you the Alexa rank, which includes domain age, number of pages they have indexed in Google, and number of social shares on the top social media networks, such as Facebook, twitter, and etc.

After that, you can continue to add your search competitors’ top backlinks and put them to your potential link partners list. If you want to sort all of the opportunities by the criteria you are most interested in by adding the top backlinks for several of your search competitors, then you can go to your partner details tab to sort it. Moreover, you will find more high quality link chances if you add more search competitors into your project.

 

  • Check for Google Penalties

Google penalties happen when Google updates its algorithm which impacts on many web ranks shake off. There are some kinds of Google Updates, but the newest one is known as Phantom Update. Website Penalty Indicator can be used for those who want to assure their link opportunity is in the highest quality. It permits you to enter a domain and maintain its estimated search traffic, along with markers of major Google updates. Moreover, someone may consider that a link opportunity is not useful in terms of a search engine traffic dip when it is directly related to a Google algorithm change and the site has not recovered their traffic.