Month: August 2015

10 Tips for Improving Your Mobile Advertising Campaign

Posted on by Mario

advertising

Currently mobile advertising campaign proliferates more than desktop does as it is stated in one of Melbourne SEO service that in the end of 2015 TV (include desktop) and digital spend will be just about equal. This is because people seem cannot be separated with their hand phones. In this sense, many online entrepreneurs turn to mobile in promoting their advertising campaign, since mobile advertising is terribly promising. If you are an online advertiser who wants to construct your mobile advertising campaign, below article will be helpful as this article will provide a summary from ten entrepreneurs about how to improve your mobile advertising campaign.

  1. Use In-Ad Engagement to Lower CPAs

In mobile, every additional click required loses half your audience. To engage your audience, ensure that your ad is interactive, and encourage in-ad sign-ups for email or offer claiming for you will see that your click-through rates are two times higher in this type of campaign.

  1. Get to Know Your Audience

Currently, mobile installation is the biggest target of mobile advertising business. Companies are routinely paying $1.50 or more per install. Unfortunately, these installations rarely stay around for very long, rendering the installation useless. In this sense, it is better to understand your mobile customers’ characteristics by analyzing why they do so and who they are before focusing on creating app installs when running a mobile advertising campaign. Eventually, you can start making mobile ad buys with a good prediction of how to grow your business in a successful and repeatable manner.

  1. Act on the Right Time

Furthermore, providing a relevant incentive for users to act immediately will lead to a successful mobile advertising campaign, since your campaign time arrangement is important to decide when your customer will take action as mobile is closely related with immediacy.  In fact, your campaign will be highly effective when it is timed to the user.

  1. Location is Key

The right location for your advertisement cannot be neglected as it is still mattered. The right location will provide more effectiveness on captivating visitors’ attention. Certainty, there are plenty of resources that can be used to help you determine the right place for your ads, since the effectiveness of ad placements may differ depending on the company.

  1. Create a Powerful Call to Action

Provide interesting marketing strategies that can turn the strategies into a powerful call to action. For instance, give a discount coupon, free items, or buy one get one promotions. Besides, mobile advertising is more effective for direct response campaigns rather than any other campaigns which makes direct selling is interesting in mobile advertising.

  1. Include a Phone Number

Put a phone number on mobile advertising campaign can be a very effective strategy. In fact, there is a lot of success with Google Ads on mobile devices, since it is more convenient for users to tap on the phone number and click call when they see your mobile ads campaign, and your phone is ringing with a lead.  It is a simple thing that every advertiser should keep in mind. Furthermore, ensure that every phone call will be served.

  1. Use Geo Targeting

Create geo targeting advertisements to your audience will enhance your productiveness as it serves your campaign in more relevant way and wastes fewer impressions which ultimately leads to higher engagement. In fact, geo targeting will become one of the most used mobile campaigns in the future.

  1. Applying the Right Analytics Service

Mobile marketing and traditional digital marketing is different for mobile marketing needs a bit deep consideration. Without applying the correct analytics, you will not be able to effectively segment and target your efforts. The first and most crucial step is to get mobile analytics implemented from companies such as Localytics so you can establish a baseline. In this sense, you can draw a conclusion by experimenting, A/B test. Finally, with the result, you can attack the market with your targeted and efficient campaign.

  1. Make It Social

Network such as Twitter were born as mobile platforms and still attribute a huge portion of their activity to mobile sources. Eventually, social sharing will be used to support your mobile advertising campaign as this will make your advertisement goes more viral and catches bigger network.

10. Harmonize Your Efforts

Having a lot of knowledge related with mobile development or marketing is necessary as a good marketer may integrate both of them to work well and reinforce your overall brand message, this knowledge will bring your campaign into a successful movement. Currently, the growth of mobile marketing is deeply developed as it goes through many stages of business which causes mobile marketing proliferates and develops continuously since it provides compelling and relevant messages.

Social Media & Ranking in Search Results

Posted on by Mario

social media

Utilizing links to enhance the leap of your ranking in search engines is what will be discussed here. Since the use of links are still helpful to leverage your search ranking for your web development. That is why entering social media to promote your link is a wise idea as in social media the voting behavior will easily continue. Furthermore, social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior. Below article is going to discuss about social reputation and social share that can enhance your rankings which both of them can be found as characterization of social media.

Social Reputation

Since search engines don’t count all links equally, each of all social accounts is viewed differently. This is because everyone can have 100 different accounts on a social network. Nothing can really prevent the manufacturing fake buzz other than fake accounts. Furthermore, social media user may have lots of friends in their networks and by this the possibility of passing along material they share is high.

Mostly people want to build good reputations which lead you to build a social presence which is well regarded. That is why attending on relevant social platforms in a real, authentic way, with a good reputation is important as this will upgrade your links and web reputation also, just as you would with your website, or with customers in an offline setting.

Social Shares

What online business works for is having more people see your site or brand since being shared widely on social network is still helpful. This makes participation in social sharing sites is terribly needed. Make sure that you have account on popular social media, such as Twitter, Facebook, Google+ page, or instagram as they will help you build up your network to spread your content, site and brand.

3 Techniques to Engage Your Site Visitors

Posted on by Mario

traffic

Every marketer, online or non-online has the same goal which are selling their products as much as they can. However, there will be no selling if there is no customer visits their shops. This analog resembles with online business. If there are no visitors in your website, how your product can be sold? In this sense, many online marketer attempts to make a good move in making many visitors come to their web sites. If you are working in online business, or work as web developer, you may need to read below techniques to enhance your web site visitors.

  1. Tell Your Story

Story is always interesting as people will engage with other people by sharing stories. That is why create a story which can build personal brand behind your business is a huge win. A first step to create your personal brand is through “About” page. When you decide to create your “About Page”, make sure that your “About Page” drives people to become trustworthy and memorable with it. Do not neglect the use of keywords and make sure to use every single H1 through H6 tag. Furthermore, avoid bad grammar in your pet phrase as this will make your page reputation goes bad. In addition always provide a page which includes valuable, readable and relevant information as this will help your page rank well. Remember to provide what your visitors and search engines are looking for, such as videos, contact information and verified social media information.

  1. Create Ambassadors from Famous Influencers

Find out influencers in marketing, such as writers in your favorite blogs and social media feeds which you recognize their faces as they mostly appear in trusty page.  That’s the essence of influencer marketing. Inviting recognized niche experts to contribute on your site and thus accomplish several important tasks:

  • Make your site more authoritative
  • Increase your site traffic, as most of those influencers will bring their own communities with them.
  • Increase your site interactions, as visitors are more willing to comment and share with people they recognize.

Moreover, you can make your influencer marketing become your marketer’s best friend by offering an ROI of 6.5:1. Celebrity can also be used as your influencer as today’s celebrity is a micro celebrity having huge influence on a small but important community that can spread your message further. Expert interviews or an expert round up can be used as the easiest forms of influencer marketing.

  1. Persuade Your Readers to Act on an Immediate and Interesting Action

A theory will simply leave as a theory if it is not performed. This is why politely urge your customer may turn the theory into possible actions. There are tons of possible actions a user can perform on your site, one of them is signing up for your newsletter. Currently, there are many applications which can be used; some of them are ChatWoo and Qeryz.

ChatWoo

The app looks useful for:

  • Collecting real-time feedback.
  • Building your site community by letting your users interact with each other.

While Qeryz provides more advantages on it, such as:

  • Provide live help.
  • Provide related items, articles, services.

Understand more about your user paths and struggles.