Month: August 2015

3 Reasons Why Do Sites Rank High on Google When They Aren’t Optimized?

Posted on by Mario

SEO Ranking

If many people do a great endeavor on attempting their web to be on Google’s first page, there are some webs that seem can achieve Google’s first page without a great maintenance. This surely makes many people, especially SEO engineers wonder about it. In fact, those amazing webs do not reach that level easily, but they know how to get it rightly. Below are some of the reasons why a web which seems unmaintained can obtain Google’s first page.

Reason#1: Click-through rate

Google’s algorithm will examine a click-through rate and your click-through rate will be assessed through the number of clicks you receive from the total number of people searching for that particular phrase you rank for. This means the higher the percentage, the more appealing your listing is when it is compared to your competitors. As a result, Google will automatically put you up the search engine results page, since the searchers who love your listing will be the factor why Google places your web first.  Besides scoring your click-through rate, Google will also analyze your bounce rate as people could create deceptive title tags and Meta descriptions to increase their results.

Bounce rate will assess how many people leave your page through back button which this case will indicate to Google that your web page isn’t relevant. For instance, if Google delivers 100 people to your web pages and those people press the back button immediately after they arrive at your page, Google will score your web rank low.

So, the page that seems does not optimized, but has a high click-through rate and a low bounce rate will surely produce something in its content that appeal to a lot of people interest and relevant to its product or service which as a result, set a good ranking in Google’s eyes.

In addition, you can log into Webmaster tools and click on your site profile to see your click-through rates. Once you are viewing your site in Webmaster Tools, click on the navigational option “search traffic,” and then click on “search queries.”

Reason#2: Backlinks

For pages that seem only have a few backlinks but stay on the first page of Google may comprehend that quality is beyond quantity. This means that even though the amount of backlink is only a few, but those few links derive from .edu and .gov extensions which results in extremely well rank. This is what most SEO goes wrong, as many SEO thinks that you need rich anchor text links to rank well, while the fact is the quality is beyond quantity, so if the quality of your backlink is good, a few backlinks is enough to make your web rank well.

Reason#3: Cross-Linking

Another reason, why an unmaintained page can reach the first page on Google is because a web may have overall site perspective from cross-linking their pages. Moreover, a good cross-linking should come from an in-content perspective, not merely from a navigational or breadcrumb perspective. That is why you need to add in-content links and cross-link pages throughout your site in order to increase your rankings.

However, it is not only because of cross-linking pages, but also you need to consider the distributing link juice and authority throughout your whole site. If you already have naturally fulfilled these requirements, you may neglect the optimization for search engines.

4 Ways Typography can Boost Your Branding

Posted on by Mario

branding

In digital era, where everything is conveyed in video and picture, the role of typography is still needed. At some points, there are several reasons why typography cannot be replaced from human eyes. Moreover, StartJG’screative director Chris Bennett added that typography can be very important for branding design. Therefore, if you are working in digital field, such as web design or web development, noticing your typography can achieve some important points, such as explained below.

Sets the Mood

No one argues or doubts that image is the first thing that can captivate human attention. However, incredibly a type usage in a brand can influence people both consciously and subconsciously, so it must enclose everything about who that brand is.

Moreover, a choice of a font can play a big part as it can affect readers’ feeling. A typeface can create emotion, enhance a theme, spark interest, add personality and even indicate a trust-all of which is crucial which are essential to the launch of a successful project.

Therefore, make sure that your message is engaged with your audience. Do not loss the engagement between message and audience.

Works Silently

Unnoticed typography is a good one. As this means the typography makes sense within its creative surroundings. Moreover, people nowadays demand on extraordinary creative work which makes them become desensitized to stunning typography.

A  good typography can guide reader and tell them on what’s important, assist them arrange information, concentrate them on the main points, and convey a story,  while bad typography will provide you with none of the above characteristics of good typography.

Delivers Meaning

Along with the current development, typography styles will constantly transform. However, a good designer must realize that the choice of font should never be affected by what’s popular within the design industry.In fact, whatever font that you select has to have creative and commercial meaning or a clear reasoning and purpose.

Changes Perceptions

Our choices on typography can have a serious effect on how people perceive a brand. Moreover, as the way people receive media has abruptly refined with new technology which means more contents are absorbed via screens and responsive devices. This reflects that the brand’s uniqueness will be represented through the use of color, imagery or photography and the use of typography will be as important as others. Therefore, placing a typeface can be worth to try as it can make your conversation more friendly and alive.

4 Daily Habits Guaranteed to Give You More Links and Higher Rankings

Posted on by Mario

seo ranking

Driving Traffic and getting more links is what SEO is doing. To make a better ranking, there are some ways that professional SEO often does. These ways are called as habits as the strategies which they use are too often to be applied on their writings till it becomes their habits. If you are working in web development or SEO, below strategies can be copied as your strategies.

  1. Write and Publish One Article

Produce an article may consume your time but it is the most valuable as creating new content is the single best way to drive traffic to your site. Moreover, how many words that are used, such as long or short of your article will determine your writings to get higher ranking. For example, long form content will surely get higher ranking than shorter one. That is why time management is needed if you want to create your own writings and you should be able to produce at least two long form articles per week, and probably more. The important thing is to make sure that your articles are focused, relevant, and high quality, not just creating it in terms of creating content only.

  1. Update one old Article

In this digital era, everything needs to be updated, and so does your article. Even if your content is evergreen and updated is still needed. This is because content that is changed frequently is more likely to rank higher.  Moreover, it is intended to give viewers up-to-date information on a given topic.

There are some tips that someone can follow to update an old blog article:

  • Change the article title to be more relevant and keyword-focused
  • Change headings (H1, H2) in the article.
  • Rewrite the introduction.
  • Add a new section to the article.
  • Add new links to other sites.
  • Delete a section from the article.
  • Rewrite the conclusion
  • Gain a link from a fresh site.
  • Share your site to gain more user activity.

You can gain back more links, get more visibility, and strengthen your entire site of old articles by daily updating one or two articles.

  1. Post a Link to an Article on Every Social Media Platform

Search Engine Optimization relies on social activity heavily. The more you promote your content on social media, the better your content is. Social metrics, however relevant they may or may not be, have some level of impact on search. This is caused by social which is drove traffic to your website that improves its user metrics. Furthermore, this may encourage people to read and link to the site, creating chain effect that pushes your article far beyond what it would normally be able to accomplish. Moreover, someone can use Google+ripples to analyze the shared extent of a Google+post.

  1. Interact on One Forum

The function of joining in a forum is not merely for doing promotion, but use forums as a great way to get visibility, answers, share knowledge, and grow your brand. Therefore, encourage intelligent discussion and answers by creating a forum will enable you to be known by many people and offer help to others, as helping other people is one of the best and most acknowledge marketing techniques available. Your reputation will be valued through this activity. Remember that forums typically have high SERP placement for long tail queries which makes the post will stay for a long time in a forum, once it is posted.