Month: July 2015

5 Top Reasons Why Display Advertising will Overtake Search in 2015

Posted on by Mario

online advertising

currently people are intended to move from text to image. This phenomenon has teased marketing to move their campaigns, from text to image to persuade more people to see the advertisement. Below article will inform you why display advertising will overtake search in the following year, so if you are a SEO services engineer or web developer who wants to optimize your promotion through display advertising, you can read below article.

  1. Images Convey Information Better

Since photos can convey a thousand words, it is considered as a suitable and real content type in this year. Moreover, studies show that real photos of people and real products attract more attention than stock photos, which draw next to none and tell us that information-carrying images are more compelling, especially when they are set in an ocean of text.

  1. Hotspots

Eye tracking studies of Google’s search results are also presented that images will draw more search engine users’ attention. Maybe this is because people can save time by glancing to see the images and still get the idea of what it is presented. In fact, it’s clear that images are hotspots for people’s eyeballs. Placing the right images with the right context can grab people attention and add the value of your advertisement, which makes this become one of the reasons why display advertising is trending upwards.

  1. People are Developing “ Sponsored Search Result Blindness”

The second studies from Eye Tracking studies mention Google also shows fascinating result: people’ unconsciousness ignores sponsored search result. It seems that people disregard stock photos and banner ads, many people have also begun ignoring sponsored search results as well. In fact, mostly only the majority in an older demographic which clicks through sponsored search results.

  1. Search is Changing

Since, customer behavior and technology are related and they are always changing, marketers must continually research and provide data on those changes. In fact, this year people progressively see new technologies which rely on vocal interfaces. As it is displayed from Google’s new local results ribbon that occurs at the top of searchers for local business, Google is taking advantage of consumers’ desired for photos. The next logical step is including sponsored local search results in this ribbon, which would be a form of display advertising.

  1. Display Ads are Funnel-Drivers

Brand-building metrics are consisted of several metrics, such as “hover” and “view” that are considered brand building metrics. If your customer gazed in a quite a long time in your ad or the longer they gazed at an ad that may become good signals for your brand’s reputation. However, deeper studies into display ads revealed that these types of display ads can influence customer later on.

Generally, find out what delivers your customers to purchase something. The above study shows that detailed customer data indicated that despite the fact that some text ads have a higher click through rate, display ads play the influence role.

Moreover, the most effective display ads are those that are highly targeted and personalized: these types of display ads offer the immediate targeting of search, but the instant appeal of images.

How to Put Smart Humor in Your Content to Engage More Readers

Posted on by Mario

SEO Content

Do branding for selling sometimes can be a challenging task, since keeping people visit your website is such a great endeavor. One of the well known Melbourne SEO service providers often mentions on their blog that ‘having good clear content’ is very important. One of the ways that someone can use to improve their content is by sprinking humor throughout it. Humor will summon positive emotions and make readers feel relaxed. Using appropriate humor in your content, adapted to the topic that you’re expanding on and the particularities of your public can create a path for building the relationship between you and your reader, who are essentially your prospective buyers and will also help bring your brand into the spotlight. However, being funny in inappropriate manner will lead to a wrong impression and negative impression about your brand. This is why using humor in a right way is better than just creating a humor. Here are some ways to be funny in your content without making the wrong impression among your readers.

  1. Start small

Try to introduce humor content on a smaller scale in smaller projects as this is usually involving fewer risks. Small projects can also provide a fertile ground for the development and promotion of humorous content. It is often more appropriate for example to be funny on Social Media sites than directly on your marketing material on your website.

  1. Find Help from the Right People

We are not all born comediates. It is common therefore that businesses is mostly related with beinbg serious and lack of humor. This is the fact that almost of us has to deal with. However, this is a situation that can be changed by providing the right people on board and getting help internally from some of your most creative members. You may also try collaborating with an agency or local comedy club. Other ways is by searching for the talented, funny content writers in your company who knows what joke which is suitable based on your company conditions and issues.

  1. Timing is Everything

Knowing the right timing is an extremely important aspect which should be mastered. This helps you determine when you should actually make humorous content become a part of your marketing strategy. For example, it is better to create amusing copy at the beginning of your promotion and put more serious content when they feel the need to make a final call.

  1. Place the Surprise Element

Do not look for difficult and complicated surprise elements. On the other hand, try to encourage people to see everyday things from a different perspective, a funnier one, as simple things from everyday habit are mostly the best chuckle-inspiring situation. The best part is you can count on a great variety of surprise elements to perfect your copy for the love of laughter and good marketing, such as Facebook and Pringles have successfully done.

  1. Keep it Tasteful

Maintaining your relationship through continuous tasteful jokes is one of way to derive your usual customer to also become a loyal customer. Moreover, stay in the safe zone by avoiding distasteful jokes and controversial topics that arises bad issues about your manner or your product among your audience. For example, Malaysia Airliness had a disastrous “Name your Bucket List” campaign, which was ill timed during the air incidents of 2014.  Nobody likes being asked by an airline what you would like to do before you die.