Month: June 2015

Undercover Brilliant Adwords Features

Posted on by Mario

google adwords

In promoting and marketing their products, many people do online campaigns and try to catch the first spot on Google. Some people do it with SEO, some of them do it through Adwords. Mostly people turn for SEO for conducting economic online campaigns, however Adwords also provides benefits that are not available to standard SEO practices. In fact, many advertisers are missing the brilliant AdWords features that provide incredible opportunities to target potential customers. So, read on to learn more about the features provided and how to apply them.

  1. Distribute Video Ads to Blogs

Video Ads are common, but blogs with video is a rarer to find, yet still possible. In fact, your video can appear on online newspaper, video sites, etc. Converting video ads to blog ads is intended for people who does not have time to watch a video or does not like to watch a video. As long as your Ads are configured to display on the Google Display network, you can reach people on over a million websites.

Moreover, segmenting your audience through demographics, specific kind of websites, interest and keywords give your control over where your ads are placed and decide which platforms is the most suitable and profitable for your brand.

  1. Set Your Overall Quality Score

Quality Score is a calculated number that determines your Ad Rank and Cost Per Click of each ad. It relates with your click-through rate, keywords relevancy, ad text relevancy, landing page quality, and your overall AdWords account performance. In fact, this is one most important thing that can influence cost and effectiveness of paid search campaigns work. Furthermore, Keyword Level Quality Score needs to be considered also, as it will be displayed in our AdWords accounts which is calculated through search queries that match your keywords.

  1. Find Out About Your Competitors

Competitors are where we push ourselves to go beyond our limit by knowing their success and failure. Acknowledging this, Google tries to help finding your Google search competitors through Auction Insights Reports which can check your competition at the keyword level, ad level, ad group level, and campaign level. Auction Insights Report for Search campaigns presents 6 statistics: they are impression share, average position, overlap rate, position above rate, top of page rate, and outranking share. You can use one or more keywords, ad groups, or campaigns in a report, and then break down these reports by time and device.

Auction Insight Report for shopping campaigns provides 3 statistics:

They are impression share, overlap rate and outranking share and the rest are on par with Auction Insights Report for Search campaigns.

So, those are top three of brilliant AdWords features you might not have know existed. If you are interested to applying it, you can learn more about it as the universally popular Adwords advertising platform is being changed every day to give advertisers more flexibility with their ads.

The Changing of Google’s Quality is Assessed, Resulting in Rankings Shake Up

Posted on by Mario

SEO Google

One of the challenges for website developer in doing their SEO services is that Google is always updating their algorithms, sometimes they do it with announcement and sometimes they do not.  The news is that it had been changed earlier this month and some publishers began noticing changes to Google’s search results. Many people guess that this due to Panda Update or some other type of update, but Google has explained that the guessing is wrong. After sometimes denying it, now Google has acknowledged this change which named is as the “Phantom Update”. The company told that no spam related update had happened, the changes is in its core ranking algorithm in terms of how it processes quality signals.

Even if it was an update to the core algorithm, rather than the many changes that occurred with Panda or Penguin, it’s still an “update” as it can produce noticeable change. Therefore, if you get hit by this change, Google’s post from 2011 may help you a bit, as it actually covers quality in general as Google wouldn’t provide specifics about how quality is now assessed. However, in past statements, Google has stated that quality for a particular page or site is determined by a wide range of individual factors. It could be that Google is now weighting some of those factors more and other less. So, if you notice that ranking changes in this month, it is not your imagination as it is not only you who feel that way and this is not only happen to you. Woefully, we do not have any specific tips to save your ranks, as Google will still continue to change its algorithms in order to improve the quality of their search result. That is why keep focusing on developing better web sites and improving overall quality is the best advice.

Get Better Google Ranking through 5 Simple SEO Tips

Posted on by Mario

SEO

Doing SEO may be difficult if someone does not know how to fit Google’s expectation as Google is where SEO needs to focus on. Once someone can manage to understand what Google really wants, then running SEO will be easier and fun. There are many tips that someone can utilize as their SEO strategies in order to improve Google’s ranking. However, this article is intended for providing the simplest tips to help newcomers feel comfortable in learning about SEO or web development. Here are some tips which are worth to try.

  1. Optimize Titles, URL and Descriptions

This is the most important tip before someone jumps into other changes as titles and descriptions represent first impression of website. It is substantial to be more descriptive, catchy and friendlier to the user, unique and meaningful title.

2.  Create Useful and Up to Date Content

A website is intended to reach audience, this explains why useful and up to date content is necessary, as it will make your audience become loyal and addicted with your information. Or at minimum, it will help new visitors see that this is an active company and worth dealing with.

  1. Improve Website’s Loading Time

There are some reasons why improve website’s loading time is important.

  • Page speed is a ranking factor
  • Faster websites generate more conversions
  • More Page Views – google is happy

To make a website load faster, follow these tips:

  • Remove big images
  • Remove unnecessary javascript files
  • Use sprites of small image to minimizes http redirects
  • Move to a faster hosting provider
  • Use a Content Delivery Network (CDN) service
  • Use the resources from Google for more tips and tools
  1. Perform Google Authorship

As Google is the biggest executor which decides a website rank, follow its path is the best way that we could do. The good news is that Google authorship is a feature very useful to the searches as well.  This is because Google will find out who is the author before clicking a link. Moreover, Google authorship is important for authors and webmasters as they will get higher rates through rates (CTR) and it can be used as sign of Google trust as if Google show your image next to your results it’s a sign that they trust you and your website. By implementing Google authorship, someone should link his content with his profile. Moreover, active on Google+ is also recommended for greater exposure.

  1. Use Google and Bing Webmaster Tools to Register your Website

In order to have good long term rankings someone should follow Google’s valid methods and techniques. In fact, Google knows everything they need to know about your website with or without submitting it to webmaster tools on par with looking at some interesting facts about your website like:

  • Number of index pages
  • Number of incoming links
  • Search queries
  • Crawl errors
  • Number of internal links