Many people attempt to develop a website to do their business better, but most of them may forget the core of website which is “user engagement” as your website will only leave as nothing if the whole of the web itself does not consider how it can engage its users. Therefore if you work in SEO service or website development, then considering how to create user engagement may be necessary, here are some of the wonderful tips about how to create it.
Use Visual Storytelling
One of the best ways to engage with your users is through visual storytelling, this concept may be not easy as it will demand you to be creative and put you on your thinking cap in order to produce an interesting website. One of the good examples is Every Last drop website; this website conveys a story on their website through a creative way which is by scrolling the site.
Choose Card-Based Design
No other thing which is as good as card design when it comes to provide information on a website, especially for mobile devices. This is because card-based design can present information in a compact, animated way and provide great user’s interaction which will lead your website to a good user engagement.
Prefer More on Clutter-Free Interface
In order to drive user engagement on your website, a clutter-free interface is the best way to make it happened. Create balance between the visual elements and text on the site to make it readable for users. Moreover, you need to remember that sufficient white space is needed so that users can easily reach the information that they wish to have.
Fresh Images is the best
Creating a fresh image may demand for a lot of time and effort, this causes many people just take images from many online sources, this may not false but this is not good either as people will surely feel that they have seen a resemble image elsewhere. Therefore, create original images is better, as even though it consumes your time but for long term it will increase your credibility in return.
Replace Flash with HTML 5
These days, HTML 5 is the most favorable platform as it offers more interesting features and functionalities. HTML 5 has surely beaten Flash with its advantages since it is often used for creating a scalable, responsive websites. Moreover HTML 5 is also provided with so many advantages to make a website “platform independent” and increase user engagement by:
- Using a number of text inputs and various fields which attract your users to create interesting forms on your website.
- Producing more interactive content on your webpages with the <canvas> element that allows a number of animated interactions for the users. This will keep people’s attention when they visit your website.
- Get native support for audio and video elements by using HTML 5 which will allow users for not being bothered with download request when they try playing the audio or video on your website.
Apply a Hero Image
If you wish for having a minimal, responsive websites, the hero image is the best advice for your need as this kind of site will present a large photograph or video with only a few lines of text or headline that surely will draw user’s attention. Moreover, you need to apply a color palette that nicely represents your brand or business and displays it in a high resolution is a good technique. While for the typography selection you can choose and apply a large and preferably custom font to explain the product features and service shortly.
Call to Action Elements more than once
If you create a website just for your hobbies, call to action buttons may not be important, but if you intend to have a website for business, such as SEO service or online shop, call to action buttons on your websites will be one of the crucial things as this thing will turn your visitors to be your customers. That is why having more than one call to action is a good way or you can place buttons on the top fold of the page and the bottom fold of the page which is aimed to remind users to take a call to action.