Driving Traffic and getting more links is what SEO is doing. To make a better ranking, there are some ways that professional SEO often does. These ways are called as habits as the strategies which they use are too often to be applied on their writings till it becomes their habits. If you are working in web development or SEO, below strategies can be copied as your strategies.
- Write and Publish One Article
Produce an article may consume your time but it is the most valuable as creating new content is the single best way to drive traffic to your site. Moreover, how many words that are used, such as long or short of your article will determine your writings to get higher ranking. For example, long form content will surely get higher ranking than shorter one. That is why time management is needed if you want to create your own writings and you should be able to produce at least two long form articles per week, and probably more. The important thing is to make sure that your articles are focused, relevant, and high quality, not just creating it in terms of creating content only.
- Update one old Article
In this digital era, everything needs to be updated, and so does your article. Even if your content is evergreen and updated is still needed. This is because content that is changed frequently is more likely to rank higher. Moreover, it is intended to give viewers up-to-date information on a given topic.
There are some tips that someone can follow to update an old blog article:
- Change the article title to be more relevant and keyword-focused
- Change headings (H1, H2) in the article.
- Rewrite the introduction.
- Add a new section to the article.
- Add new links to other sites.
- Delete a section from the article.
- Rewrite the conclusion
- Gain a link from a fresh site.
- Share your site to gain more user activity.
You can gain back more links, get more visibility, and strengthen your entire site of old articles by daily updating one or two articles.
- Post a Link to an Article on Every Social Media Platform
Search Engine Optimization relies on social activity heavily. The more you promote your content on social media, the better your content is. Social metrics, however relevant they may or may not be, have some level of impact on search. This is caused by social which is drove traffic to your website that improves its user metrics. Furthermore, this may encourage people to read and link to the site, creating chain effect that pushes your article far beyond what it would normally be able to accomplish. Moreover, someone can use Google+ripples to analyze the shared extent of a Google+post.
- Interact on One Forum
The function of joining in a forum is not merely for doing promotion, but use forums as a great way to get visibility, answers, share knowledge, and grow your brand. Therefore, encourage intelligent discussion and answers by creating a forum will enable you to be known by many people and offer help to others, as helping other people is one of the best and most acknowledge marketing techniques available. Your reputation will be valued through this activity. Remember that forums typically have high SERP placement for long tail queries which makes the post will stay for a long time in a forum, once it is posted.