Doing social media campaign is one of the popular ways to gain more customers. For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales conversions. In fact, social management platform indeed only offer you with click/follow/tweet tracking, but now those old days are gone, as there is a new option, known as Oktopost that can help you measuring your ROI more detail.
Oktopost is the best social media marketing management platform, especially for B2B marketers, but it can also be used for any web developer who wants to promote their websites through social media. It is a cost efficient, social media management, tracking and reporting platform that tracks clicks, and more importantly sales conversions, down to the individual Facebook, Linkedln or G+ post and tweet level. Its ability to track conversion at the individual post level is the most helpful as it finally provides a tool to report true social media ROI. Others platform that Oktopost can offer to be used are like the following:
- Users can manage multiple social media profiles on each social media network
- Post messages to Facebook, Linkedln, G+ Pages and Twitter
- Messages can be scheduled to post in the future, down to the minute
- Oktopost offers an Autoposter feature that makes it incredibly easy to schedule entire campaigns with the click of a button
- The social inbox feature makes it easy to respond to comments or RT’s on posts from within Oktopost.
- Oktopost automatically tracks any links contained in messages
- If you choose to place a tracking pixel on a goal completion page of your website, for example, a thank you page after a visitor registers for a newsletter or downloads a white paper, Oktopost will track that conversion back to the individual post or tweet that generated the initial inbound click.
Through all of the features that Oktopost provides, you can easily schedule and manage a 10-day social media campaign to drive awareness and pre-sales of the book using Twitter, Facebook and Linkedln. Besides, it also enables you to manage posts through your own personal profiles and schedule posts for Converse Digital Twitter and Facebook profiles as well as the Linkedln profile. In fact, there are many other features that you used, such as campaign tracking analytics ability, message management, social inbox and etc. This social media management will surely suitable and helpful for your campaign, so why don’t you give it a try?