Social media as promoting element has some rules that are mostly used by digital marketer or SEO service to promote their brand. However, what they should know that these rules actually can be broken even though there are some questions that need to be considered before you break the rule.
- The 80/20 rule
Mostly, only a quarter of your content should be used to directly promote your brand. The Pareto Principle states that 80 percent of output derives from just 20 percent of input. This standard also guides a lot of our current thinking on work life balance. So, think about these questions before you try breaking the rules:
Why do our fans find and follow us?
What is the output we are seeking?
- Twitter is an Information Network
What someone should notice is that twitter is not a social network, twitter is an information network. Plenty has changed since then, but the rule remains. As today, many people use Twitter to engage their brands. I’ve been known to value engagements over impressions on Twitter, and have seen the strategy pay off firsthand. But first you need to consider some of these questions before jumping into Twitter:
- Are you using Twitter as an information network or a social network?
- Do you value Twitter impressions or engagement more, to measure success?
- Does this match your answer to the first question
- Content Must be timely
The principle of newsworthiness, guidelines on producing a great news piece have a lot in common with the requirements for a solid social media update. Timeliness may not help you beat that tricky Facebook algorithm which is often a winning factor because when we talk about organic success on Facebook, evergreen content is the most important one. Below are some important questions to ask:
What do we have to gain from strengthening our organic Facebook strategy? Does timeliness play a strategic role in our postings throughout the day?
How many of our posts are timely vs. evergreen? Is this aiding, or taking away from, engagement opportunities over time?
- Images Boost Engagements
Many reports reveal that content with an image outperforms links or normal content. But what you need to realize is that are you building a visual strategy or are you simply sharing images? Moreover, you need to ask some others questions, such as are static images performing well enough, or could we integrate GIFs and video to bolster our visual strategy?
What types of engagements are we looking to boost?
Are we measuring diverse visual content using the right metrics?
- Branding must be cohesive across channels
When it comes to the brand, you need to be wisely in choosing social platforms since the purposes may be varies, besides the need for cohesive branding made a lot of sense. So, before you need break te rule, please consider these questions:
Does our branding match our strategy for each channel?
If Branding is seasonal or campaign-based, do these changes make sense to use across channels?