5 Mistakes to be Avoided in Your Content Marketing Strategy

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by

Mario
in

article

In online business or web development, content is one of the ways where the seller can influence their customers indistinctly. That is why observes what is good or what is bad for your content is important.  In fact, there are some points that should be noticed when someone is trying to make a content marketing strategy, as making a mistake in this area will lead you get the opposite result from what you desire to get. Moreover, as it stated in SEO Melbourne that online marketer needs a set of tools to analyze and develop their online marketing strategy, so below article is given to provide you with knowledge to develop your marketing strategy by avoiding these mistakes.

  1. Addressee Wrong Audience

Many writers trap in a wrong situation when their contents are not suitable with what their readers need. There are many ways for content can miss the mark in terms of audience targeting:

  • Content which doesn’t consider what audience may want (e.g. text, image, video, short form versus long form, etc.)
  • Reading level mismatch (considering your content level reading, do not be too difficult or too easy to be understand)
  • Content that doesn’t fit the needs, interests, pain points or budget of the audience. For example, if most of your audience is small business owners but you write the content which provides them with strategies for big business owners will make your content left unread. Even though your content provides good information, but if the target is not suitable, then you are working in vain.
  1. Not Tracking and Measuring the results of your Content Marketing Efforts

Many of us attempt to make appealing contents; however, not many of us know or check whether the contents do appeal your target readers or not, as according to the 2015 B2B Content Marketing Trends report, 49% of B2B business owners are still having trouble measuring the effectiveness of their content. Tracking the effectiveness of your content need a determine goal from you.

After determining the goal thinks about the metrics that you can track to control the effectiveness of your content. For instance, if you want to increase leads through your blog content, you can track which pages on your site result in the most email opt-ins or completed contact forms while if your goal is brand awareness, you can focus on softer numbers like social media followers, engagement and ‘buzz’, as well as page views and website traffic.

  1. Not Knowing How Your Content Fits into Your Funnel

Your content should be part of your overall marketing funnel. As it is said before, having goals for your content is necessary for knowing its effectiveness. Producing content only will make someone falls into trap by neglecting that contents should lead readers to the next stage in your tunnel. To avoid these mistakes, CTAs (calls to action) can be used to make sure your content works within your funnel. This is why it is such a good idea for putting your CTAs in each piece of content that you create and promote, so your customer understand exactly what  you want them to do next. Stating what you want and then use your CTAs to persuade the action that can move readers into the next stage of your funnel.

  1. Neglecting Content Distribution

Everyone knows that making content is important; however, deciding where to put the content is as important as making it. Many marketers ignore the distribution, whether considering all channels available to you in terms of promoting your content is significant. Possible distribution channels include:

  • Your email list
  • Social media
  • Organic search (with a particular focus on mobile SEO)
  • Reaching out to influencers in your niche
  • Obtaining free PR
  • Guest blogging on well-respected sites
  • Paid media (social ads, native ads, etc.)

Deciding what channels are suitable for your contents will help you promote better to engage more visitors.