In mobile era where everything sets up to fulfill our mobile needs, web developers face new challenge as the utilization of mobile devices is not only limited on how customers access content and buy products online, it should represent a fundamental shift in the way consumers interact with brands and each other.
As consumers become smarter, marketers and e-commerce will face greater challenge, to fit people’s today needs and life style, which go mobile. To solve problems which are related with mobile device, such as mobile screen size “compression”, managing the avalanche of data from multiple touchpoints, broken systems and many others, you may need to know below knowledge to master your mobile marketing.
- Understand customer needs when using a mobile device-and then fulfill it.
Experimenting is the only way for retailers to respond. That is why trying different strategies are needed to find out what strategies that sticks. But there are few hard and fast rules and the ecosystem is constantly changing. Even though, mobile marketing seems more complex than traditional marketing because of so many touchpoints and devices, however, penetrating mobile marketing gains you an understanding of your customers and how they move between channels. Moreover, there are many choices that customers may have these days and they aren’t afraid to exercise their autonomy from brands and traditional, mass-market messaging.
However, in the end, the fundamental stages in the customer journey (from initial awareness and discovery, through purchase and fulfillment, to ongoing use, support, and advocacy) are still the same-despite of device or channel.
In fact, data is the key to understanding the mobile customer. That is why you need to learn about how to track and analyze customer data in a secure, private, and centralized way to ensure relevant experiences on all channels.
- Personalize the Experience with Progressive Relevant Content
After having the data, the next step is to gather all the data and compose it into advantageous, relevant, experiences. What should be understood is that the experiences need to be customer- driven, not company driven. Some smart companies realize that the customer wants to have control over their experiences. Moreover, they provide customers with tools to fulfill their goals. In fact, the mobile customer expects to be recognized and welcomed on any channel. They expect to be able to connect with it, wherever they go. The main purpose is to make things easy for the customers because it can save their money and time, eliminate redundancy and reduce the hassle of interacting with brands online.
- Build Rich Interactive and Immersive Experience
Make them look appealing, interactive, and immersive; to make the mobile experiences engage with more users. Furthermore, in creating visually appealing experience, you can put flexible templates, attractive layouts, responsive design, and rich media like photos, image maps, video, audio, and a wide range of related document types.
Moreover, there are many types of customers. Some of them are focusing on price and availability, while others being loyal because of there are an emotional attachment to a particular brand which is conveyed through story telling.
- Empower Your Business Users with an Integrated, Intuitive and Information-Based Design Environment
In delivering personalized mobile experiential, someone needs a marketing and e-commerce professionals that is optimized by a design environment. Worth to be remembered that someone should create information based rather than page based for different channels and touchpoints to obtain effectively design experiences. This means you need to separate the content from the layout which permits you to preview and manipulate individual content items and gather them into unique combinations for different visitors or contexts.