4 Concepts of SEO that Every CEO Should Understand

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by

Mario
in

five big ideas about SEO that Every CEO needs to know

No wonder that today, people search all stuffs by Goggling, as you can find almost everything in it. This widens the possibilities of people searching certain companies for making business. Therefore, it makes many SEO services try to put their companies in Google so when somebody or a CEO of a company wants to have a SEO service they can find it. However, there are some things that every CEO should know as if you do not know what SEO is; you may have a wrong idea about it.

  1. SEO Result Takes Time

It is understandable that many CEO may expect to have short term revenue from SEO, as the business world prospers on short-term profits and the brief time period of quarters. Besides, many people think that everything which is online relates with instant result, such as instant emails, downloadable media, instant access, and online purchases while for SEO this kind of thought is false as search engine optimization works progressively in spite of done rapidly. Therefore, if you think that being in first-page ranking can be done in a flash. You are wrong, as SEO is a ceaseless effort.

This is what every CEO should know as there are still many CEO that expect about short term revenue and get disappointed. Therefore, by knowing this they will be more relaxed about waiting the progress, as once she or he understands it, they will value it and invest in it more.

  1. SEO is a Changing Fluctuation

Keep dynamic is the best way to survive in SEO world; this is what every CEO should understand as one of the few truths of SEO is that it’s always changing. Therefore, you need to adapt yourself with constant fluctuation of techniques and practices, because even though you are at number one rank today, it will suddenly change into lower rank tomorrow.

  1. SEO is mostly about Content Marketing

Many people think that SEO is all about how smart the SEO engineers utilize the tricks and techniques while it is not all true, as without the supply of content marketing all of the tricks and techniques only support a small portion of the actual work of SEO. This is because, SEO is mostly about creating content, or you can say that content marketing is SEO. Therefore, in order to reach a good SEO result, a company must be willing to put some times to create a high quality content.

  1. SEO Needs to Work with other Departments

SEO is not only live in virtual world, but also it needs other department’s contributions. Here are some areas where not many CEOs realize that SEO department really needs to work together with other department:

  • SEO techniques need public relations to produce content.
  • SEO needs to work with marketing department in order to do advertisement.
  • SEO needs to work together with designer in order to produce good picture that can be put nicely with marketing content.