Month: February 2016

WordPress 4.4.2 Security Update is Out, Immediate Update Recommended

Posted on by Mario

Wordpress Security

It seems just last week, WordPress has updated its platform, but now it has already upgraded its platform into 4.4.2 version, and we guess the update will still continue in order to enhance its performance. The upgraded actually brings many good benefits to its users. If you are web developer who loves to use WordPress as your platform, you better find out this new information as it is predicted that there are many changes made by WordPress.

After reviewing WordPress 4.4.1, now WordPress has released its latest version, which is named WordPress 4.4.2, a security update for all versions which is now available for download, so we strongly encourage you to update your sites immediately. There are several upgrading done in WordPress 4.4.2. Two security issues were identified in WordPress 4.4.1 and earlier, including possible SSRF for certain local URls, and an open redirection attack.

To clarify what is SSRF and open redirect attack is, we will give a little review about it.

SSRF stands for ‘server side request forgery’ and can be deployed by attackers to bypass access controls, such as firewalls, and ultimately crash your system.

While open redirect is a bit more straight forward, it would take a trusted site and redirect visitors to an untrusted site, with the goal to get visitors to land on phishing sites or any other type of malicious site.

Besides, fixing the two major security issues, other repairs are also found in WordPress 4.4.2, such as fixing 17 bugs from the previous version, 4.4 and 4.4.1.

So, if you are interested in having WordPress latest version, you can download WordPress 4.4.2 or venture over to Dashboard → Updates and simply click “Update Now.” Sites that support automatic background updates are already beginning to update to WordPress 4.4.2.

If your version of WordPress has not automatically updated, then update it manually. In the end, you need to make sure that you check your themes and plugins for updates as well.

5 Ways to Succeed with Digital Marketing in 2016

Posted on by Mario

5 ways to succeed with digital marketing in 2016

Always updating knowledge is what successful people mostly do. So, have you renewed your digital marketing strategies this year? If you haven’t, you better read several ways that can make your strategies work well this year.

  1. Data-Driven Marketing

In 2016, you need to reveal keen insights by monitoring social media for information and trends or social listening and analyzing the performance of all of your digital marketing initiatives. However, the usage of measurement tools is also necessary as without it, you will continue to lose ground to the more data-savvy of your competitors. Therefore, you need to manage your big data so that it can be a smart data for you, and the most valuable lesson for you is to focus on are those which are crucial to your specific business goals. One of our recommendation tools that you can use is SilverPop’s behavioral, this marketing platform will enable us to respond to customer behaviors in real time, deepen engagement and deliver an enhanced customer experience.

  1. High-Quality Content

It can be said that high quality content is the future of SEO service. As Google gives the highest quality and most useful content with greater visibility, the aim in 2016 is to provide the best possible value to your readers and to search engines by way of thought leadership. In fact, creating and refining content, and disseminating it thorough multiple channels of communication e.g., blogs, tweets, websites and podcasts is one of the best ways to optimize your audience reach.

  1. Video

Moving pictures is predicted will double down in 2016. In fact, videos which are contained in social media channels are such an essential tool to achieve emotional storytelling strategy. This strategy actually works best for both B2B and consumer-driven interests. Moreover, with the fast growth of mobile video consumption, create a mobile optimized video content is a good idea for your business.

  1. Personalization

Optimize your data by spiffing up the way you segment your customers. Given the rapid change in technology and competitive offerings, these personas need to be assessed periodically and modified as appropriate. In my experience, developing sales tools targeted to specific buyer personas in addition to the content has an additional plus of accelerating the sales cycle.

  1. Mobile Focus

As a matter of fact, at least 80 percent of internet users have a smartphone and most people won’t start their days by checking it, therefore acknowledging this trend has influenced many products development and marketing to direct their efforts into more mobile.

WordPress 4.4.1 Security Update and Maintenance Released

Posted on by Mario

WordPress Security Update Released Immediate Download Recommended

Here is good news for any web developer around the world, since a new version of security update has been released for WordPress version 4.4. Therefore you need to update your site immediately and develop it by yourself! This version is actually a security and maintenance release which fixes a flaw that could allow a site to be compromised by a cross-site scripting vulnerability which is a type of code injection where malicious content can pass from one site to another through bypassing the same origin policy.

Along with providing security update, WordPress also provides a few maintenance updates to its latest version, 4.4.1. This update contains the inclusion of diverse emoji sets. Another issue also arises that if the URL of a post was ever re-used, it would redirect to the wrong post. Here are several non-security bug fixes:

  • Emoji support has been updated to include all of the latest emoji characters, including the new diverse emoji
  • Some sites with older versions of OpenSSL installed were unable to communicate with other services provided through some plugins.
  • Removal of Rdio embed support, plugins failing to update after WordPress 4.4 is installed, and a handful of changes to responsive images.

In fact, in this update, WordPress 4.4.1 fixes 52 bugs that have occurred since release of version 4.4. With more than 10 million downloads, WordPress is the most popular CMS on the Web, but it’s also the most attacked. It’s not uncommon for malicious actors to exploit vulnerabilities in both WordPress itself and various plugins. WordPress websites are also reported as easily to attack on the fact that many administrators rarely set strong passwords for their accounts. Therefore, through this update, it is hoped that users can feel more satisfied. In fact, you can Download WordPress 4.4.1 or venture over to Dashboard Updates and simply click “Update Now.” Sites that support automatic background updates are already beginning to update to WordPress 4.4.1.