Do you ever feel that you already work hard but still produce nothing? It is maybe because you have a bad time management or you do wrong things which consume your time but brings nothing to you. If you work in SEO or online marketing where you use social media, especially Facebook to promote your brand, and find that the first question really gets you, then it’s time to reevaluate your company’s Facebook habits as without you realize these habits can reduce revenue and any networking opportunities. Refresh your work in Facebook by realizing these bad habits.
- Creating Overly Promotional Content
As content is the core of Facebook promotion, many online business waste their time in content creation. Wasting time in creating content is not wrong, however, you need to make sure that after long hours that you are wasted; the results clearly bring advantages to your business. This is why you need to make sure that you do the right content. Instead of wasting your time in creating a straight-up promo material all the time, it will be better to produce content with stories that add value or provide more history for your business’s products and services which will likely to be seen by bigger viewers.
- Posting Instagram Pictures without Context
Automatically posting all images from Instagram to your Facebook is not a good idea. Even though, that is a time saving technique, but placing content from one to another social media may not fit the overall tone of messaging on the other. Besides, the viewers from Facebook and Instagram may have different need. So, if you want to post Instagram contents, which form mostly in image, make sure you make it suitable for Facebook audience by renovating it through providing enough contexts to make it meaningful and valuable for Facebook post.
- Always Creating Custom Ads instead of Boosting Posts
In order to boost its reach, Facebook allows page owners to put small amounts of cash on an existing post. Rather than creating original advertisement content, this option is a lot faster and cheaper. Even though, this shouldn’t be the only sponsored option on Facebook to test engagement from a new target demographic or a new type of media promotion, boosting posts is a fast and cost effective way. The result can be decided depends on the results these boosted posts yield.
- Skipping A/B test for Your Facebook ads
Conducting a test will give your business better information. Besides, running split test on their ads will reveal which group performs better. Commonly the research will be sent in two slightly different versions of your ads to your different target, and you can observe which one receives more engagement. So, at the time you think that neglecting testing stage will save money, it can be a huge missed opportunity as the way people promote in Facebook and other platforms may be different. In fact, there are many elements which you can test with your Facebook ad such as placement, format, and copy length.
- Taking too long to create a Facebook Update.
Posting an update sometimes can be a pressure, since there are tendencies for people to like, comments and shares it makes creating an update takes a long consideration and finally, consume your time. If you are not in the mood or haven’t inspired yet to create any update, do some productive social media browsing to find ideas or go asking any ideas from other knowledgeable coworkers. Furthermore, you can also rewrite your older content with different angle and new information added or consider some syndicated content.