Do branding for selling sometimes can be a challenging task, since keeping people visit your website is such a great endeavor. One of the well known Melbourne SEO service providers often mentions on their blog that ‘having good clear content’ is very important. One of the ways that someone can use to improve their content is by sprinking humor throughout it. Humor will summon positive emotions and make readers feel relaxed. Using appropriate humor in your content, adapted to the topic that you’re expanding on and the particularities of your public can create a path for building the relationship between you and your reader, who are essentially your prospective buyers and will also help bring your brand into the spotlight. However, being funny in inappropriate manner will lead to a wrong impression and negative impression about your brand. This is why using humor in a right way is better than just creating a humor. Here are some ways to be funny in your content without making the wrong impression among your readers.
- Start small
Try to introduce humor content on a smaller scale in smaller projects as this is usually involving fewer risks. Small projects can also provide a fertile ground for the development and promotion of humorous content. It is often more appropriate for example to be funny on Social Media sites than directly on your marketing material on your website.
- Find Help from the Right People
We are not all born comediates. It is common therefore that businesses is mostly related with beinbg serious and lack of humor. This is the fact that almost of us has to deal with. However, this is a situation that can be changed by providing the right people on board and getting help internally from some of your most creative members. You may also try collaborating with an agency or local comedy club. Other ways is by searching for the talented, funny content writers in your company who knows what joke which is suitable based on your company conditions and issues.
- Timing is Everything
Knowing the right timing is an extremely important aspect which should be mastered. This helps you determine when you should actually make humorous content become a part of your marketing strategy. For example, it is better to create amusing copy at the beginning of your promotion and put more serious content when they feel the need to make a final call.
- Place the Surprise Element
Do not look for difficult and complicated surprise elements. On the other hand, try to encourage people to see everyday things from a different perspective, a funnier one, as simple things from everyday habit are mostly the best chuckle-inspiring situation. The best part is you can count on a great variety of surprise elements to perfect your copy for the love of laughter and good marketing, such as Facebook and Pringles have successfully done.
- Keep it Tasteful
Maintaining your relationship through continuous tasteful jokes is one of way to derive your usual customer to also become a loyal customer. Moreover, stay in the safe zone by avoiding distasteful jokes and controversial topics that arises bad issues about your manner or your product among your audience. For example, Malaysia Airliness had a disastrous “Name your Bucket List” campaign, which was ill timed during the air incidents of 2014. Nobody likes being asked by an airline what you would like to do before you die.