In promoting and marketing their products, many people do online campaigns and try to catch the first spot on Google. Some people do it with SEO, some of them do it through Adwords. Mostly people turn for SEO for conducting economic online campaigns, however Adwords also provides benefits that are not available to standard SEO practices. In fact, many advertisers are missing the brilliant AdWords features that provide incredible opportunities to target potential customers. So, read on to learn more about the features provided and how to apply them.
- Distribute Video Ads to Blogs
Video Ads are common, but blogs with video is a rarer to find, yet still possible. In fact, your video can appear on online newspaper, video sites, etc. Converting video ads to blog ads is intended for people who does not have time to watch a video or does not like to watch a video. As long as your Ads are configured to display on the Google Display network, you can reach people on over a million websites.
Moreover, segmenting your audience through demographics, specific kind of websites, interest and keywords give your control over where your ads are placed and decide which platforms is the most suitable and profitable for your brand.
- Set Your Overall Quality Score
Quality Score is a calculated number that determines your Ad Rank and Cost Per Click of each ad. It relates with your click-through rate, keywords relevancy, ad text relevancy, landing page quality, and your overall AdWords account performance. In fact, this is one most important thing that can influence cost and effectiveness of paid search campaigns work. Furthermore, Keyword Level Quality Score needs to be considered also, as it will be displayed in our AdWords accounts which is calculated through search queries that match your keywords.
- Find Out About Your Competitors
Competitors are where we push ourselves to go beyond our limit by knowing their success and failure. Acknowledging this, Google tries to help finding your Google search competitors through Auction Insights Reports which can check your competition at the keyword level, ad level, ad group level, and campaign level. Auction Insights Report for Search campaigns presents 6 statistics: they are impression share, average position, overlap rate, position above rate, top of page rate, and outranking share. You can use one or more keywords, ad groups, or campaigns in a report, and then break down these reports by time and device.
Auction Insight Report for shopping campaigns provides 3 statistics:
They are impression share, overlap rate and outranking share and the rest are on par with Auction Insights Report for Search campaigns.
So, those are top three of brilliant AdWords features you might not have know existed. If you are interested to applying it, you can learn more about it as the universally popular Adwords advertising platform is being changed every day to give advertisers more flexibility with their ads.