In digital era, where everything is conveyed in video and picture, the role of typography is still needed. At some points, there are several reasons why typography cannot be replaced from human eyes. Moreover, StartJG’screative director Chris Bennett added that typography can be very important for branding design. Therefore, if you are working in digital field, such as web design or web development, noticing your typography can achieve some important points, such as explained below.
Sets the Mood
No one argues or doubts that image is the first thing that can captivate human attention. However, incredibly a type usage in a brand can influence people both consciously and subconsciously, so it must enclose everything about who that brand is.
Moreover, a choice of a font can play a big part as it can affect readers’ feeling. A typeface can create emotion, enhance a theme, spark interest, add personality and even indicate a trust-all of which is crucial which are essential to the launch of a successful project.
Therefore, make sure that your message is engaged with your audience. Do not loss the engagement between message and audience.
Works Silently
Unnoticed typography is a good one. As this means the typography makes sense within its creative surroundings. Moreover, people nowadays demand on extraordinary creative work which makes them become desensitized to stunning typography.
A good typography can guide reader and tell them on what’s important, assist them arrange information, concentrate them on the main points, and convey a story, while bad typography will provide you with none of the above characteristics of good typography.
Delivers Meaning
Along with the current development, typography styles will constantly transform. However, a good designer must realize that the choice of font should never be affected by what’s popular within the design industry.In fact, whatever font that you select has to have creative and commercial meaning or a clear reasoning and purpose.
Changes Perceptions
Our choices on typography can have a serious effect on how people perceive a brand. Moreover, as the way people receive media has abruptly refined with new technology which means more contents are absorbed via screens and responsive devices. This reflects that the brand’s uniqueness will be represented through the use of color, imagery or photography and the use of typography will be as important as others. Therefore, placing a typeface can be worth to try as it can make your conversation more friendly and alive.