6 Points Every B2B Marketer Must Consider Before Implementing Digital Marketing Into Their Strategy

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by

Mario
in

B2B marketing

Today, with the advancement of technology, the ways people market their products are also developed. One of the most popular ways is by implementing digital marketing strategy. This strategy is analyzed as the most suitable one for B2B buyer. If your business is in B2B points, considering for having digital marketing as your strategy is a must, as according to Hanne Tuomisto-Inch, Senior Industry Head of Finance at Google, mostly B2B buyers are youngers and they will regularly use six interaction channels throughout their decision-making process. If you are interested to apply digital marketing, such as SEO service or social media promotions as your strategy you need to conduct some preparations. Read the article below to find out what you need to do before creating digital marketing.

Align your teams: Before deciding to jump into digital business, build up your team by preparing your marketing, sales, agencies, and delivery teams working. Moreover, set up your business process and goals. Furthermore, make sure that your team work has a strong commitment in digital business.

Create clear goals and KPIs: Create realistic, stretching, tangible and specific goals.

Know your audience: Find out your B2B buyers’ habit, website journey, email, social and search activity. Moreover, given your audience’s profile, their purchase behavior, network and digital media habits, where is your activity best focused?

Strategy: Set your audience and the purchase cycle with: content, social, search, digital marketing, CRM, marketing automation (or direct email campaign) and many offline activities like events. In addition, to reach your audience and produce stand out result, you need to utilize digital platforms, such as social media in creative ways.

Prior the Content: Create a content which is relevant and always up to date with the current topic will be the key of the best content. This content will shape your campaign, support it and help you prioritize for mobile. Furthermore, adjust your content for social and, your sales teams and your brand ambassadors also.

Monitor, test and learn: Keep monitoring of your digital business performance-keep an eye of your content, email, and contact strategy. Moreover, building relationship with your customer is also necessary and do not forget to test your strategy to know how far it is working.