Every marketer, online or non-online has the same goal which are selling their products as much as they can. However, there will be no selling if there is no customer visits their shops. This analog resembles with online business. If there are no visitors in your website, how your product can be sold? In this sense, many online marketer attempts to make a good move in making many visitors come to their web sites. If you are working in online business, or work as web developer, you may need to read below techniques to enhance your web site visitors.
- Tell Your Story
Story is always interesting as people will engage with other people by sharing stories. That is why create a story which can build personal brand behind your business is a huge win. A first step to create your personal brand is through “About” page. When you decide to create your “About Page”, make sure that your “About Page” drives people to become trustworthy and memorable with it. Do not neglect the use of keywords and make sure to use every single H1 through H6 tag. Furthermore, avoid bad grammar in your pet phrase as this will make your page reputation goes bad. In addition always provide a page which includes valuable, readable and relevant information as this will help your page rank well. Remember to provide what your visitors and search engines are looking for, such as videos, contact information and verified social media information.
- Create Ambassadors from Famous Influencers
Find out influencers in marketing, such as writers in your favorite blogs and social media feeds which you recognize their faces as they mostly appear in trusty page. That’s the essence of influencer marketing. Inviting recognized niche experts to contribute on your site and thus accomplish several important tasks:
- Make your site more authoritative
- Increase your site traffic, as most of those influencers will bring their own communities with them.
- Increase your site interactions, as visitors are more willing to comment and share with people they recognize.
Moreover, you can make your influencer marketing become your marketer’s best friend by offering an ROI of 6.5:1. Celebrity can also be used as your influencer as today’s celebrity is a micro celebrity having huge influence on a small but important community that can spread your message further. Expert interviews or an expert round up can be used as the easiest forms of influencer marketing.
- Persuade Your Readers to Act on an Immediate and Interesting Action
A theory will simply leave as a theory if it is not performed. This is why politely urge your customer may turn the theory into possible actions. There are tons of possible actions a user can perform on your site, one of them is signing up for your newsletter. Currently, there are many applications which can be used; some of them are ChatWoo and Qeryz.
ChatWoo
The app looks useful for:
- Collecting real-time feedback.
- Building your site community by letting your users interact with each other.
While Qeryz provides more advantages on it, such as:
- Provide live help.
- Provide related items, articles, services.
Understand more about your user paths and struggles.