If you have always been in local marketing, trying to go international can be a good idea, as you can reach a wider amount of people than before. However, there are some points that you should consider before determining to develop international digital marketing, such as SEO services. One of them is by committing to invest in multilingual digital marketing as there are several reasons why you need to invest in it.

• It opens Up New Business Markets

If some of us are usually using English language in our article, you may need to change a better approach, such as using a specific language as it may reach a wider people as a particular people in a particular place is more familiar with their mother tongue language rather than English. By doing this, it means that you explore to new markets. This is because for more than 50% of the content on the internet, only 27% of global internet users are English-speaking as their native language, or in other words more than 70% of target market will not read your article if it is written in an English-driven approach to digital marketing.

• It is Cost Effective

Because the activities are done in digital worlds, so you would not need to build an effective business in new territories without having a physical on the ground presence. Can you imagine if you expand international business or market, you may need to pay for physical office, warehouse, or distribution center in many areas, while for multilingual digital marketing, you only need to hire new employees, such as professional translator for your web content, or web development to support this, and someone who understands multilingual marketing and also the one who understands the market in a certain area.

• Many Competitors are Ignoring Non-English Speaking Audiences

According to research almost fifty percent of fortune 500 companies haven’t translated their websites into more than one language, with the default generally being English. This means, they assume that every people in the world can understand English language fluently, while the fact that only small amount of people who can really understand it. As a smart marketer you can see this opportunity as a chance to get more people through your Multilanguage website. Besides, this is perhaps the strongest justification for starting to plan and implement an international digital marketing strategy now. This is an idea that you can work on it while your competitors might ignore it.

• It can Bring ‘Quick SEO Wins’

There is no denying that organic search still has an important role to deliver outstanding value and a great return on investment. Unless you have a specific reason not to, which some subdirectories on a domain which Google to earn rankings across the already trust on English search engines can be a quick way to earn ranking across the language-specific search engines in your newly targeted territories. Therefore, if you try to run an international SEO strategy, you need to be more familiar with the likes of hreflang as there’s far more to this approach than simply adding a translation into subdirectories. Even though, it may be time-consuming since you have never managed an international strategy before, but for the long term, it can produce you with substantial amounts of traffic and revenue.