Month: April 2015

Other Things That You Should Know As a SEO

Posted on by Mario

What is your first thought that enters your mind when you hear about SEO? Is it something related with coding and website development? Well, if you think so, you are almost right, however as an SEO, the job is not merely about coding, but you also need to consider many other aspects.  These days, when you say you “do SEO”, you really do about a million other things that historically aren’t considered SEO. If that’s the case, then what else is in the SEO job description?

  •  Content Developer

“Content is king” is a saying that should not surprise you. If you want to rank well, there is no other way unless you create good content on your website. In many cases, the requirements of being non-technical SEO now include content writing. However, making a quality content is not an easy thing, since there is no formula you can follow and it does take a lot of time. This is something that you may need other persons to do,  in case you cannot do it by yourself.

  • User Experience Advocate

Even though Google hasn’t stated that good user experience impacts to search rankings, there is a lot of speculation that user experience will be adding mobile user experience into its algorithm. It means that if you want to drive more traffic to a page, the page should provide a good user experience for all platforms.

  • Digital Strategies

SEO today means playing a bigger role in overall site strategies, however there are still a lot of people who view SEO in a silo, so it’s up to us to not pigeonhole ourselves into just keyword research or title tag updates.

  • Creative Marketer

It means you are not creating SEO campaigns or link building campaigns, you are creating marketing campaigns for brand awareness, boost social mentions, generate PR buzz and of course, still building some links.

  • Cheerleader

As an SEO, you need to realize that SEO contains creative, social media, IT and copywriting, so educating them on realizing what they do is actually SEO, is the way for you and your team to meet your goal.

5 Digital Marketing Trends in 2015 that will boost Your Strategy

Posted on by Mario

The digital world is where everything runs and changes quickly.  The strategies that you use one day could change abruptly or may not be suitable anymore the next. That is why, a person who works in this field will need to follow current trends, settle on an actionable strategy and have a strong need to always learn. Since, the subject is always developing, long term strategies will not be suitable. Therefore, in this article, the strategies that will be offered are short-term strategies. Here are some of the strategies that you may want to consider.

  1. Stop relying on Google.

This does not mean that relying on Google is not right, but it just means, don’t only focus on Google. Search engine optimization is important, but a searcher can accomplish her goal through more means than just Googling. So, It is better for digital marketers to rely less on Google and engage more direct forms of interaction with their target market.

  1. More Mobile.

Marketers now have to find a way to make media concise and digestible enough for consumers who are on the go and viewing from a small and movable screen, so the development of digital marketing strategies in mobile, such as the importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity is very important. Since, mobiles are still being developed and the opportunity is around defining what works and what doesn’t in the evolving space of mobile, there are still a lot of things for you to explore.

  1. Social conversion is coming

The utilization of social networks is impressive these days, as it is stated in a recent survey of social media services in Melbourne, that 69% of people used social media to get marketing information, 89% said they generated greater business awareness with social media management, while 62% reported a rise in search engine rankings after using this platform for more than 2 years. However, the importance of social conversion is needed to be considered too. For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels.

  1. New payment methods are on the rise.

With the existence of EVM credit cards, society faces many new methods in payment. These new methods of payment will have some effects on online payment and e-commerce sites. Privacy issues are mainstream concern and it is up to digital marketers to lead the way in reassuring, educating, and coaching customers through the transition.

  1. Content Creators are more necessary than ever.

Do you provide a reason for people to spend more than a few seconds reading your pages? Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere? In order to provide good content, you will need professional crew, such as great writers, developers, video producers, and speakers. I know from experience that a great crew is hard to find, so just find people who possess the knowledge, ideally experiential knowledge, of the subject matter needed.