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6 Elements of SEO that You Should Stop Worrying About
Being perfect is not bad; however trying to be perfect often makes people trap to be worried so much about their works. This also happens in SEO service, sometimes many SEO engineers are overly worried about their rank positions so that they overly think about some aspects which are wrong. Well at some point it may be right, but if they look closely, what they should worry is not that after all. Here are some aspects that are wrongly worried about.
- Be Number One Ranking
Mostly SEO engineers aim to get the first rank, because they think that be in the first ranking will result them on getting most targeted traffic, such as the users who are most interested in your product or service. But what they don’t realize is that there are more sources of traffic and conversions than just visitors who access your site because it’s number one on Google. If you want your SEO at least be on the first page, please make sure you have figured out what keywords you want to rank for.
- Link Building
If in the past many SEO engineers are depending on link building, today practicing too many link buildings will be risky. Besides, it takes a lot of time and efforts. That is why focusing on producing great content is the best way. That is why we suggest getting more link earning as it takes no time and effort. This is because you do not spread your link by yourselves; otherwise other people will spread your link through their activities, such as social media, blogging, producing great content, and etc, because they like your content marketing.
- a Cute TLD Name
According to Google’s John Mueller, a cute TLD name has the same treatment with traditional .com TLD. So trying to select a cute name and create a special domain name will produce you nothing. This is where some SEO engineers have mistakenly thought that the change of TLDs name will bring them more traffic and rank higher in Google. In fact traditional domain is already enough for Google.
- Stop Worrying About Keyword Targeting
Conquer every algorithm changes will probably one of the ways to stay on top of SEO, especially if you already get used to algorithm changes in 2012. However, recently the algorithm changes do not produce the same level of game-changing impact. For instance, Panda 4.2. , is only made as data refresh not as a massive change which means the update does not have a huge impact to your website ranking.
Rather than worry about search algorithm updates, you better focus on user experience as Google’s emphasis on user experiences. This is exactly what drives every recent algorithmic update. That is why Panda is designed to assess sites content which good content will be rewarded good rank while bad content will experience any reduction in rank. In other words, ignoring every Google’s algo update will keep your rank just fine, if you remember to focus on user experience.
- Stop Worrying about Keyword Targeting
As today’s algorithm is weighted towards features other than exact match keyword relevance, so do not worry about your keywords as keywords relevance can happen naturally, there is no need to force it. Moreover, Moz in 2015 have stated that Google is smarter about what pages mean, it could relate keyword, synonyms, close variants and entities. From that statement, we can conclude that you can have more keywords than just the exact term only.
- Stop Worrying About Keyword Repetition
Another most addressed subject is that the keyword stuffing or what it is recently called as keyword repetition. No one can really avoid repeating keywords, so knowing the right amount is the only way for you to not overuse it. Here are some guides for knowing that your keyword usages are in normal volume.
- Once in title
- Once in headline
- Two/three times in content
- Once in meta description.
If you already have the right amount, what else to be worried?