There are a lot of things which are needed to be considered to make SEO runs well, one of them is by providing links. However, only providing links without exploring to make your links better will not lift your knowledge. SEO developers should also provide links which are counted to make their SEO strategies successful. Below are some of the ways that can be used to provide your SEO with better links.
- Understand Your Competitors
In search result, your competitor may not be your competitors in business, but merely your competitors in search. For beginners, you may need to list the top keywords you want to rank for. For instance, if you have a website which works for SEO services in Melbourne, you may have a keyword list that includes “Melbourne SEO services”. Then you can check and search for Melbourne SEO services in search engine to see other sites which rank before and after you. These are all your competitors in search, as they are all websites you want to outrank.
- Obtain Your Search Competitors’ Best Links
Utilizing Link Assistant will reveal link partners which link to your competitors by creating a project for your website and penetrating the websites that rank better than you when you search for competitors. You will see the top 30 potential link chances based on their MozRank.
Moreover, Mozrank will also present you the Alexa rank, which includes domain age, number of pages they have indexed in Google, and number of social shares on the top social media networks, such as Facebook, twitter, and etc.
After that, you can continue to add your search competitors’ top backlinks and put them to your potential link partners list. If you want to sort all of the opportunities by the criteria you are most interested in by adding the top backlinks for several of your search competitors, then you can go to your partner details tab to sort it. Moreover, you will find more high quality link chances if you add more search competitors into your project.
- Check for Google Penalties
Google penalties happen when Google updates its algorithm which impacts on many web ranks shake off. There are some kinds of Google Updates, but the newest one is known as Phantom Update. Website Penalty Indicator can be used for those who want to assure their link opportunity is in the highest quality. It permits you to enter a domain and maintain its estimated search traffic, along with markers of major Google updates. Moreover, someone may consider that a link opportunity is not useful in terms of a search engine traffic dip when it is directly related to a Google algorithm change and the site has not recovered their traffic.