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6 Elements of SEO that You Should Stop Worrying About

Posted on by Mario

6 Aspects of SEO The Busy Entrpreneur Can Finally Stop Worrying About

Being perfect is not bad; however trying to be perfect often makes people trap to be worried so much about their works. This also happens in SEO service, sometimes many SEO engineers are overly worried about their rank positions so that they overly think about some aspects which are wrong. Well at some point it may be right, but if they look closely, what they should worry is not that after all. Here are some aspects that are wrongly worried about.

  1. Be Number One Ranking

Mostly SEO engineers aim to get the first rank, because they think that be in the first ranking will result them on getting most targeted traffic, such as the users who are most interested in your product or service. But what they don’t realize is that there are more sources of traffic and conversions than just visitors who access your site because it’s number one on Google. If you want your SEO at least be on the first page, please make sure you have figured out what keywords you want to rank for.

  1. Link Building

If in the past many SEO engineers are depending on link building, today practicing too many link buildings will be risky. Besides, it takes a lot of time and efforts. That is why focusing on producing great content is the best way. That is why we suggest getting more link earning as it takes no time and effort. This is because you do not spread your link by yourselves; otherwise other people will spread your link through their activities, such as social media, blogging, producing great content, and etc, because they like your content marketing.

  1. a Cute TLD Name

According to Google’s John Mueller, a cute TLD name has the same treatment with traditional .com TLD. So trying to select a cute name and create a special domain name will produce you nothing. This is where some SEO engineers have mistakenly thought that the change of TLDs name will bring them more traffic and rank higher in Google. In fact traditional domain is already enough for Google.

  1. Stop Worrying About Keyword Targeting

Conquer every algorithm changes will probably one of the ways to stay on top of SEO, especially if you already get used to algorithm changes in 2012. However, recently the algorithm changes do not produce the same level of game-changing impact. For instance, Panda 4.2. , is only made as data refresh not as a massive change which means the update does not have a huge impact to your website ranking.

Rather than worry about search algorithm updates, you better focus on user experience as Google’s emphasis on user experiences. This is exactly what drives every recent algorithmic update. That is why Panda is designed to assess sites content which good content will be rewarded good rank while bad content will experience any reduction in rank. In other words, ignoring every Google’s algo update will keep your rank just fine, if you remember to focus on user experience.

  1. Stop Worrying about Keyword Targeting

As today’s algorithm is weighted towards features other than exact match keyword relevance, so do not worry about your keywords as keywords relevance can happen naturally, there is no need to force it. Moreover, Moz in 2015 have stated that Google is smarter about what pages mean, it could relate keyword, synonyms, close variants and entities. From that statement, we can conclude that you can have more keywords than just the exact term only.

  1. Stop Worrying About Keyword Repetition

Another most addressed subject is that the keyword stuffing or what it is recently called as keyword repetition. No one can really avoid repeating keywords, so knowing the right amount is the only way for you to not overuse it. Here are some guides for knowing that your keyword usages are in normal volume.

  • Once in title
  • Once in headline
  • Two/three times in content
  • Once in meta description.

If you already have the right amount, what else to be worried?

The Power of Headlines & Taglines

Posted on by Mario

HEADLINE AND TAGLINE

You may have heard about headlines and taglines, these terms may sound familiar in your ear. However, not all people have a detail understanding about it. In this sense, it will be helpful to explain the main and brief definition of headlines and taglines before we jump into the main topic. The headline is essentially a title of a page’s or post’s, moreover, it should state what the page or post is about. While the tagline is a small amount of text which serves to clarify a thought which is usually used to clarify or specify the headline. Moreover, the tagline is not as important as headline as headline is a must for a page while a tagline is not.

From those definitions, we can conclude that headline is the main thing that can captivate people attention while tagline will support the headline to work better. Furthermore, providing headlines and taglines is the fastest way to tell people what they read about. People need to know what your website is in order to find out if your website provides them with something that they are looking for. This is because people will not waste their time on searching to see your website if you give an unclear information, as they better visit another website which has clearer message about what they contain.

That is why you need to think carefully about the right words for your website and its pages headlines or tagline as it will also convey your core business. However, if you want to have a more complicated page’s headline, you can think about having multiple pages for what you’re trying to do.

Furthermore, considering on creating a simple, short, and clear headline and tagline will be preferable, since just by reading the headline people will know what the post will be about. Asking people opinions about your headline can be also a good idea to assess your headline. In fact, there are some other points that should be considered in order to create a stunning headline.

Action oriented Headlines

Try to write your headlines in an action oriented way by using verbs and sentences that indicate an action for the visitor. For example, you can use this kind of sentence: Keep Your Website Optimized by Our SEO service!” It informs people about two things, first is about how important to keep your website optimized, second is about influencing audience to use SEO as the tool.

Integrate Headline with a Tagline

To give people a very concise and clear explanation of your headline, you can try to join your headline with a tagline as it usually produces a greater positive effect. The tagline will captivate people interest by producing clarifying information to their visitors.

Be Clear

So, I guess you already comprehend that the main point of creating headline and tagline is by being clear, since people would not spend their time in your website if they do not understand what you are offering. Mostly, for people who are looking for something, they won’t stop checking all of descriptions which are displayed in search engine result, unless the description gives them clear information about what is it about, that is why you need to make sure that you provide them with clear and concise information.

10 Tips for Improving Your Mobile Advertising Campaign

Posted on by Mario

advertising

Currently mobile advertising campaign proliferates more than desktop does as it is stated in one of Melbourne SEO service that in the end of 2015 TV (include desktop) and digital spend will be just about equal. This is because people seem cannot be separated with their hand phones. In this sense, many online entrepreneurs turn to mobile in promoting their advertising campaign, since mobile advertising is terribly promising. If you are an online advertiser who wants to construct your mobile advertising campaign, below article will be helpful as this article will provide a summary from ten entrepreneurs about how to improve your mobile advertising campaign.

  1. Use In-Ad Engagement to Lower CPAs

In mobile, every additional click required loses half your audience. To engage your audience, ensure that your ad is interactive, and encourage in-ad sign-ups for email or offer claiming for you will see that your click-through rates are two times higher in this type of campaign.

  1. Get to Know Your Audience

Currently, mobile installation is the biggest target of mobile advertising business. Companies are routinely paying $1.50 or more per install. Unfortunately, these installations rarely stay around for very long, rendering the installation useless. In this sense, it is better to understand your mobile customers’ characteristics by analyzing why they do so and who they are before focusing on creating app installs when running a mobile advertising campaign. Eventually, you can start making mobile ad buys with a good prediction of how to grow your business in a successful and repeatable manner.

  1. Act on the Right Time

Furthermore, providing a relevant incentive for users to act immediately will lead to a successful mobile advertising campaign, since your campaign time arrangement is important to decide when your customer will take action as mobile is closely related with immediacy.  In fact, your campaign will be highly effective when it is timed to the user.

  1. Location is Key

The right location for your advertisement cannot be neglected as it is still mattered. The right location will provide more effectiveness on captivating visitors’ attention. Certainty, there are plenty of resources that can be used to help you determine the right place for your ads, since the effectiveness of ad placements may differ depending on the company.

  1. Create a Powerful Call to Action

Provide interesting marketing strategies that can turn the strategies into a powerful call to action. For instance, give a discount coupon, free items, or buy one get one promotions. Besides, mobile advertising is more effective for direct response campaigns rather than any other campaigns which makes direct selling is interesting in mobile advertising.

  1. Include a Phone Number

Put a phone number on mobile advertising campaign can be a very effective strategy. In fact, there is a lot of success with Google Ads on mobile devices, since it is more convenient for users to tap on the phone number and click call when they see your mobile ads campaign, and your phone is ringing with a lead.  It is a simple thing that every advertiser should keep in mind. Furthermore, ensure that every phone call will be served.

  1. Use Geo Targeting

Create geo targeting advertisements to your audience will enhance your productiveness as it serves your campaign in more relevant way and wastes fewer impressions which ultimately leads to higher engagement. In fact, geo targeting will become one of the most used mobile campaigns in the future.

  1. Applying the Right Analytics Service

Mobile marketing and traditional digital marketing is different for mobile marketing needs a bit deep consideration. Without applying the correct analytics, you will not be able to effectively segment and target your efforts. The first and most crucial step is to get mobile analytics implemented from companies such as Localytics so you can establish a baseline. In this sense, you can draw a conclusion by experimenting, A/B test. Finally, with the result, you can attack the market with your targeted and efficient campaign.

  1. Make It Social

Network such as Twitter were born as mobile platforms and still attribute a huge portion of their activity to mobile sources. Eventually, social sharing will be used to support your mobile advertising campaign as this will make your advertisement goes more viral and catches bigger network.

10. Harmonize Your Efforts

Having a lot of knowledge related with mobile development or marketing is necessary as a good marketer may integrate both of them to work well and reinforce your overall brand message, this knowledge will bring your campaign into a successful movement. Currently, the growth of mobile marketing is deeply developed as it goes through many stages of business which causes mobile marketing proliferates and develops continuously since it provides compelling and relevant messages.