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Ground Rules for SEO Friendly URLs

Posted on by Mario

How to make your URLs SEO friendly

Our topic is aimed for SEO purpose, so this whole thing will be about how to please Google. One of the considerations that Google may assess is the URL structure, the neater and clearer your URL is the better Google will love you. I know that being loved by Google may not be enough for you as each SEO engineer competes to get a better rank, not love. However, SEO is a long process that relies on many factors, so you cannot depend only on good URL structure, but hopefully by reviewing this factor you get closer to a better rank, and here are some of the ways to create a better URL structure.

Here are several main rules that can be used in every kind of websites to optimize your SEO service:

  • The first thing is to make sure that your URLs should be focused. Therefore, you need to remove your URL used some grammatical words like, ‘a’, ‘of’, ‘the’ etc. as in most cases these words add nothing to value your URL. Moreover, strip your URLs of verbs like ‘are or ‘have’ can be also a good idea since you need to make clear and simple what the page is about.
  • Related to the first point, which is aimed to be more focused. We suggest to keep your URLs as short as possible as it will be seen more focused rather than the lengthy URLs. Besides, you need to bear in mind using a logical structure in your URL.
  • Google will display information that they think is important for visitor. Remember that meta titles and descriptions are cut off at 512 pixels, and so is your URL.
  • Prefer to use dash is better rather than underscores as it connect the words and make them into one.

Hope the above tips can help to guide you create a better URL structure. We will discuss more detail about how to make good URLs for each website type in the next article, keep reading our posts.

4 Concepts of SEO that Every CEO Should Understand

Posted on by Mario

five big ideas about SEO that Every CEO needs to know

No wonder that today, people search all stuffs by Goggling, as you can find almost everything in it. This widens the possibilities of people searching certain companies for making business. Therefore, it makes many SEO services try to put their companies in Google so when somebody or a CEO of a company wants to have a SEO service they can find it. However, there are some things that every CEO should know as if you do not know what SEO is; you may have a wrong idea about it.

  1. SEO Result Takes Time

It is understandable that many CEO may expect to have short term revenue from SEO, as the business world prospers on short-term profits and the brief time period of quarters. Besides, many people think that everything which is online relates with instant result, such as instant emails, downloadable media, instant access, and online purchases while for SEO this kind of thought is false as search engine optimization works progressively in spite of done rapidly. Therefore, if you think that being in first-page ranking can be done in a flash. You are wrong, as SEO is a ceaseless effort.

This is what every CEO should know as there are still many CEO that expect about short term revenue and get disappointed. Therefore, by knowing this they will be more relaxed about waiting the progress, as once she or he understands it, they will value it and invest in it more.

  1. SEO is a Changing Fluctuation

Keep dynamic is the best way to survive in SEO world; this is what every CEO should understand as one of the few truths of SEO is that it’s always changing. Therefore, you need to adapt yourself with constant fluctuation of techniques and practices, because even though you are at number one rank today, it will suddenly change into lower rank tomorrow.

  1. SEO is mostly about Content Marketing

Many people think that SEO is all about how smart the SEO engineers utilize the tricks and techniques while it is not all true, as without the supply of content marketing all of the tricks and techniques only support a small portion of the actual work of SEO. This is because, SEO is mostly about creating content, or you can say that content marketing is SEO. Therefore, in order to reach a good SEO result, a company must be willing to put some times to create a high quality content.

  1. SEO Needs to Work with other Departments

SEO is not only live in virtual world, but also it needs other department’s contributions. Here are some areas where not many CEOs realize that SEO department really needs to work together with other department:

  • SEO techniques need public relations to produce content.
  • SEO needs to work with marketing department in order to do advertisement.
  • SEO needs to work together with designer in order to produce good picture that can be put nicely with marketing content.

5 Social Media Rules Brand Managers Need to Break

Posted on by Mario

5 Social Media Rules Brand Managers Need to Break

Social media as promoting element has some rules that are mostly used by digital marketer or SEO service to promote their brand. However, what they should know that these rules actually can be broken even though there are some questions that need to be considered before you break the rule.

  1. The 80/20 rule

Mostly, only a quarter of your content should be used to directly promote your brand. The Pareto Principle states that 80 percent of output derives from just 20 percent of input. This standard also guides a lot of our current thinking on work life balance. So, think about these questions before you try breaking the rules:

Why do our fans find and follow us?

What is the output we are seeking?

  1. Twitter is an Information Network

What someone should notice is that twitter is not a social network, twitter is an information network. Plenty has changed since then, but the rule remains. As today, many people use Twitter to engage their brands. I’ve been known to value engagements over impressions on Twitter, and have seen the strategy pay off firsthand. But first you need to consider some of these questions before jumping into Twitter:

  1. Are you using Twitter as an information network or a social network?
  2. Do you value Twitter impressions or engagement more, to measure success?
  3. Does this match your answer to the first question
  1. Content Must be timely

The principle of newsworthiness, guidelines on producing a great news piece have a lot in common with the requirements for a solid social media update. Timeliness may not help you beat that tricky Facebook algorithm which is often a winning factor because when we talk about organic success on Facebook, evergreen content is the most important one. Below are some important questions to ask:

What do we have to gain from strengthening our organic Facebook strategy? Does timeliness play a strategic role in our postings throughout the day?

How many of our posts are timely vs. evergreen? Is this aiding, or taking away from, engagement opportunities over time?

  1. Images Boost Engagements

Many reports reveal that content with an image outperforms links or normal content. But what you need to realize is that are you building a visual strategy or are you simply sharing images? Moreover, you need to ask some others questions, such as are static images performing well enough, or could we integrate GIFs and video to bolster our visual strategy?

What types of engagements are we looking to boost?

Are we measuring diverse visual content using the right metrics?

  1. Branding must be cohesive across channels

When it comes to the brand, you need to be wisely in choosing social platforms since the purposes may be varies, besides the need for cohesive branding made a lot of sense. So, before you need break te rule, please consider these questions:

Does our branding match our strategy for each channel?

If Branding is seasonal or campaign-based, do these changes make sense to use across channels?