Using content marketing in SEO service is what most SEO engineer does, however not all of them can make it work for them, instead many SEO engineers find that it seems their content marketing produce nothing for them. This is what SEO engineer should notice and do as these 3 ways can boost your marketing efforts.

Use a documented strategy

A study reveals the lack of a documented strategy to be the main point that causes the ineffectiveness of content marketing. Moreover, 60% companies experience a success with content marketing strategy, while 32% acknowledges using a verbal strategy. Documented content marketing strategy or mostly called as documented strategy means that you should know what you’re doing at every stage and where it is going to lead. In fact, documentation demands for vision and it also provides direction to those who join later on. So, reevaluate your approach to get results from your content marketing which are solid and well-documented strategy is the best choice.

Leverage ‘Content Upgrades’ in your articles

If you are looking for traffic, then maximizing your content is the right idea, however, if what you are looking for is selling, and then content maybe not the right idea as traffic cannot bring you money, but its conversions do.

However, a research which is conducted in 2013 states that Email gives the most contributions for driving conversions. So, creating content through email will be one of the ways as this can be your content upgrades. Content upgrades work by offering your readers immediately after reading your content in other to get them to sign up. This can be effective since the content upgrades are relevant to the article your reader is reading and because the offered timing is right which is after your reader read relevant content on your website.

Leverage Content Upgrades in Your Guest Posts

After knowing the definition of Leverage Content Upgrades, you must wonder what it is behind Guest Posts. The idea behind it is actually simple, it’s like offering an interesting value in your guest post on another blog, and accompany the guest post with a bonus incentive that readers of your guest posts have to sign up to receive.

Many Online marketers report that they receive more than 500 subscribers every time he presents a content upgrade in his guest posts. Moreover, by doing a combo of a resource article + content upgrade on a top blog you can take things to the next level.