The Importance of Social Signals to Your SEO


If you are a SEO or webmaster and would like to increase the traffic, you need to evaluate on things that you always focus on. As there are many SEOs and Webmasters that reinforce their works on off page and on page strategy only while they put aside the job of social signals in SEO. While the optimization of Social signals is as necessary as the other factors that can support the success of SEO service, therefore below article is presented to explain how social signals can impact on your SEO service result.

Increased Traffic

Organizing traffic to come to your websites can be the best way for SEO, especially if the traffic comes from your effort in social media. Surprisingly, even though this worried some SEOs and webmasters, but no follow links still drive traffic. Actually, they may be more valuable than ever as no follow links from your social media profiles can be a real asset. Besides, it lets Google knows that your site is being discussed about. This is where the real value comes into play as it depends on how good your content is, the better your content is the more traffic that you will likely to gain, and it is because people will share information that seems interesting and important to their needs.

Social Link Building

Obtaining natural links is the main point that every SEO aims to have, even though today it becomes more difficult to receive. However, if you can get an inherent authority from trusted social media platforms, you can have a golden ticket for improving your online visibility and leveraging your drive traffic but you need to ensure that your landing pages are fully optimized to catch, and track any traffic coming in from social channels. Take a good hard look at your social profiles and bios, and make sure they’re optimized for optimal results with links back to your main website.

Increased Domain Authority

Even though, there is no real data which can proof that the idea of social signals can increase domain authority, but Backlinko’s ranking factors shows that there is a possibility for social signals to bring good influence domain authority since the amount of traffic which is sent to your site from credence social platforms will strengthen the value and reputation of your site.

Tapping into the Social Chatter

No one doubts about the power of social signals for your SEO service as this can be one of the most influencing strategy for a successful SEO service. Therefore, remember to keep engaged with your social media contacts by commenting on social media posts or any forums which are related to your business as even though its value is not stated by Google, but it is clear enough that social has a significant part to your SEO.