Title tags may seem simple but it is actually terribly impactful to your SEO effort and everyone in SEO service is pretty aware with this stuff. Since title tags remain important is because of one basic reason, it shows the overall label for the content of a page. However, as the amount of title tag’s character is limited makes it is quite difficult to optimize it. But don’t you worry, there are many ways to Rome and below are 3 golden rules to achieve the most of it.
Rule 1: Have One Distinct Page for Each Major User Need You Address
Since every people will have different needs and ways of thinking about every product or service, therefore it will be better if you address each of those major needs. Commonly, you will find some stages in this process, such as getting your key team members together and brainstorming, polling users on their needs, studying competitive sites, and then supplementing that with keyword research. In keyword research, you usually will see three types of categories of keywords:
- Global: Keywords that have a general and broad reach
- Regional: keywords that only can reach on local area
- Profession specific: Keywords related to the profession of the searcher.
By knowing these three types of categories of keywords, you will comprehend how to address specific prospective customer needs in all represent opportunities. Moreover, it is important to be noted that classifying your product per group logically will help your customers find everything they want easily.
Rule 2: Don’t be too specific in Your Webpage’s Topic
There are clear limits for how specific that you should be in your webpage’s topic. Even though the chart in your keyword tracker shows all of the top variants of “global” terms but don’t overwhelm your website with all of the keywords that you search for. Since overwhelming your pages with a lot of keywords will cause you a bad user experience.
Rule 3: Don’t Reuse Title Tags
The most common problem we see, when we run our crawler on a client’s website is that every website usually uses the same title tag. Even if the page is different, it is essentially duplicate content. In fact, the title tag is the title for the page; therefore Google puts in major weight on this in determining the relevancy of a page. You may find cases where you have trouble coming up with different title tags, but the question is “why does that page exist?” You may be falling into thin slicing at this point or you can create unnecessarily duplicating pages which is one of the easiest things to detect in an SEO audit.
