Tags are usually used to classify content so that it will be easier for the reader and search engines to understand. This makes them incredibly important for both SEO and usability.
But day by day, the way SEO services use tags and their relative impact on rankings has changed. Some of them have left Meta tags as part of factors which can affect their rankings impact. In fact, it is arguably that one of the most crucial aspects of on-page SEO is tags which they have been used to increase traffic and boost engagement. But, are they still work effectively for your SEO services in 2016? Let’s find out.
Title Tags & How important it is in 2016 for SEO
Title Tags is usually used to determine a page’s topic and are also displayed in SERPs. A good title tag will drive a good description that will trigger people to click which makes them a strong determiner of click-through rates.
However, in 2016, some researchers found that Google’s shift toward semantic search could affect the relative importance of the title tag. Moreover, researchers discover that a keyword-optimized title tag was associated with a better ranking, but that the correlation was smaller than it once was.
Furthermore, with a lot of algorithm changes happen in search engine, Google will compare your title tag to other content on your page, to ensure keyword consistency when indexing and ranking web pages, still making them an essential part of SEO.
Header Tags & How Important It is in 2016 for SEO
Recent study reports that two in every five webpages in SERPs didn’t utilize h1 tags at all which shows the relative unimportance of header tags. However, in 2015 there is an increment of the amount of pages using h1 tags compared to 2014 or on the other hand, today web designers consider header tags to be more important than before.
This is because on some point, header tags will make your site more SEO friendly. Rankings leapt accordingly, with one keywords in particular jumping from 320 in the SERPs to the top spot.
Blog Post Tags & How Important It is in 2016 for SEO
The last type of tags is blog post tags which can be easily found in most blogging platforms, like WordPress. These tags will provide you with the ability to add contextual tags to your posts. So, in order to differentiate them from other types of tags, many people name it as “blog post tags”.
Blog post tags are aimed to classify and better organize information. In fact, they provide visitors with more specific topics than the categories by grouping a list of posts. In fact, Blog post tags work indirectly to improve your SEO and they also improve user experience, since Google loves website with good user experience so the usage of blog post tags is still highly appreciated.