I always find my best friend amusing but confusing at the same time with her attitude. She always acts impulsively and without thinking twice. Basically I don’t mind that as long as she is happy. However, there is one thing that was kind of disturbing when she told me she made a business all of a sudden without planning. I was like, “Ok that’s good, so what’s your plan?” and she said, “I don’t have any plan. I think I don’t need it. It is only a small business after all.” That last part got me thinking, “Are you serious?” I wondered to myself if she would even continue her business for a long term or not. From my story, I was kind of upset that she would think of this so lightly as if her business was not important. I mean, she doesn’t even think about making her own website for her business. As a person who works at a web development and web design agency geared toward helping clients business succeed, I know very well that when it comes to having a business, small or big, there is no such a thing called “it’s only a small business.” Well, if you start a small business, do you only plan to stay that way? You aspire to improve it and turn it into a big one, right? In order for you to succeed, you have to expand your thoughts and aim for higher achievements. You can’t just stay inside your comfort zone. You have to be courageous to take steps into your business development and making a website is one of the steps you need to take. Let me tell you why.
People use the internet the same way they used to use the phone book
Remember how we used to look up for information using the phone book? Now in this digital world, we use the internet for almost everything – from shopping, gathering information, even to socialising. With Smarthphones around, potential customers decide where to go and what to buy. For that reason, your small business has to come up in local search so that they will find you instead of your competitors.
A website gives your business reliability
When people find your business online, they need to make sure that you are not some scammer. When you have a website coupled with your complete address and contacts, people are more reassured because they know you are valid.
A website gives you a chance of more recognition
There is one thing for sure when it comes to having a business website; it is the fact that a website gives you an automatic online presence. Instantly, you have another chance to introduce people to your products and services and another way for people to find you. With a website, (and if you add high quality content that is relevant to your business as well as big marketing effort) there is a higher chance that it will be easier for your target audience to find you.
Those who are courageous enough to take risks and consequences when deciding to start a business should also be willing to invest in a website for their business. While it may cost you much money, it will pay off in the long run when you give efforts for your marketing strategy. In fact, the ROI you will get is much better than the money you have spent for the website. Therefore, think big even though your business is small and act even bigger to achieve your big dream and turn your small business into a big one.