You may have heard about headlines and taglines, these terms may sound familiar in your ear. However, not all people have a detail understanding about it. In this sense, it will be helpful to explain the main and brief definition of headlines and taglines before we jump into the main topic. The headline is essentially a title of a page’s or post’s, moreover, it should state what the page or post is about. While the tagline is a small amount of text which serves to clarify a thought which is usually used to clarify or specify the headline. Moreover, the tagline is not as important as headline as headline is a must for a page while a tagline is not.
From those definitions, we can conclude that headline is the main thing that can captivate people attention while tagline will support the headline to work better. Furthermore, providing headlines and taglines is the fastest way to tell people what they read about. People need to know what your website is in order to find out if your website provides them with something that they are looking for. This is because people will not waste their time on searching to see your website if you give an unclear information, as they better visit another website which has clearer message about what they contain.
That is why you need to think carefully about the right words for your website and its pages headlines or tagline as it will also convey your core business. However, if you want to have a more complicated page’s headline, you can think about having multiple pages for what you’re trying to do.
Furthermore, considering on creating a simple, short, and clear headline and tagline will be preferable, since just by reading the headline people will know what the post will be about. Asking people opinions about your headline can be also a good idea to assess your headline. In fact, there are some other points that should be considered in order to create a stunning headline.
Action oriented Headlines
Try to write your headlines in an action oriented way by using verbs and sentences that indicate an action for the visitor. For example, you can use this kind of sentence: Keep Your Website Optimized by Our SEO service!” It informs people about two things, first is about how important to keep your website optimized, second is about influencing audience to use SEO as the tool.
Integrate Headline with a Tagline
To give people a very concise and clear explanation of your headline, you can try to join your headline with a tagline as it usually produces a greater positive effect. The tagline will captivate people interest by producing clarifying information to their visitors.
Be Clear
So, I guess you already comprehend that the main point of creating headline and tagline is by being clear, since people would not spend their time in your website if they do not understand what you are offering. Mostly, for people who are looking for something, they won’t stop checking all of descriptions which are displayed in search engine result, unless the description gives them clear information about what is it about, that is why you need to make sure that you provide them with clear and concise information.