When it comes to business world, every business owner is not only required to be smart in saving and using money for their company, but they also need to be creative with their content especially if they set up SEO for their business. Why? As a person who provides Melbourne SEO services for business owners, I know one thing that can strengthen the SEO process; content. The thing is; not everyone is gifted to always provide unique content every day. However, if you know these key ingredients, you know you are on the right path. So, what are these key ingredients that help boost your content and make it more interesting for SEO? Keep reading this article to find out!
Focus on adding more fun to the topics
In general, we may need technical writing to a certain topic in order to increase people’s knowledge and familiarity with our products; however, too much technical writing can only make your content boring. For example, a post about how to use Aloe Vera to remove makeup and to apply it on puffy eyes is more interesting than describing the benefits of Aloe Vera as a whole. In short, focus on writing subjects that your readers can take and use in real life.
Use images and video in your content
Writing content is the easiest way to make content for free, and certainly, written content is the most useful in terms of optimizing your site for SEO, but images and video can quickly turn an otherwise flat, stagnant piece into a much more captivating and diverse one. Vision is the strongest human sense, so people are naturally drawn to visually appealing pieces. Break up your bulky content with whatever images you can find – they could be photos of your subject, images that illustrate a concept, or memes that lighten the mood. Using video to engage your audience adds further to your content marketing strategy. Just make sure you are using images or video that are available for you to use (not stealing from your competitors, of course!).
Use casual and personal approach in your writing
There is one thing that most business owners tend to forget when it comes to creating and writing content; they forget that they are writing and making content for humans. Almost all of us are too absorbed in marketing strategy that we forget that our target audience is human. One of the biggest secrets to success in content marketing is writing in a consistent brand voice, and most brands want their voices to be professional, authoritative, and distinguished. However, if you are using it wrong, your brand content quality might come off as uninteresting and just plain boring. Therefore, start taking the main characteristics of your brand’s voice and blend them with your own personal style. Inject your own personality into your blog writing, and adopt a more casual, conversational tone to liven up your piece.
Add a sense of humor
I mean, who doesn’t love jokes? Even boring jokes can sometimes make us laugh. Your content should add a sense of humor to increase its interesting part. You can even turn a plain boring content into a more entertaining content that is still useful but fun. However, not all people can understand jokes, especially if it is some kind of ‘homemade’ jokes that some people might not realize it’s a joke. Some can even take it seriously and be offended. Therefore, be careful when exploring this point.
The best way to improve over the long term is to make changes in an iterative process. Measure how effective your content currently is, make one change at a time, and take more measurements to see how each change affects your overall impact. This way, you’ll know exactly which changes to exaggerate and how to improve your content further in the future. Remember content marketing is a long-term strategy, so don’t be discouraged if it takes a while to find your perfect groove.