As digital world is the most dynamic one, the way marketer promotes their product and service in digital world is also developed. Every now and then, they keep experimenting the best way to reach digital audience’s attention and influence them to buy. We know that this job is not a piece of cake, especially if you are basically not a marketer but need to understand about digital marketing. Here we give you a light review of the face of digital marketing that will become a trend in 2016, so whatever your job is you can use these points as your marketing compass.
- Visual Story telling will continue to dominate
Since the screen on our mobile is getting bigger and the technology is getting even better, marketing propaganda has led image as the main actors beside text. However, if you utilize SEO service to help your website gets better rank in Google; you still need to consider the amount of your text in your content as Google loves text beyond images, while oppositely images provide a better way for marketers to display their advertisement in a more immersive way to reach and satisfy digital audience.
This is why in 2016; there will be more videos to real-time images of brands but still considering the amount of text on it. The benefits will be for thus who are creative.
- You need to know your customer better
According to the latest research, people spend nearly two hours a day browsing on their smartphones which make it more challenging for brands to compete in the sea of content. However, it’s not all about being creative, now your content should be also more engaged and personalized; this includes being more timely.
On our platforms, we can start marketing based on insights derived from real people, which means that a brand’s message can be delivered at the right time, to the right person, using the right advice, in the context of what they are doing at the moment. In 2016, marketers should take advantage of what is available to them and really focus on unlocking the power of big data and combining it with creativity. If you get it right, the opportunity is huge.
- Converting to the ‘elegant sale’
To get people’s attention, ads should struggle to be authentic; and above all, there is an element that should be fulfilled in order to sell products. In fact, cool brand work can sell products, and great DR work can build brands. Therefore, using an elegant sale is the best way to reach more targets in 2016, oppositely, it is way better to reduce destroying the silos by avoiding speaking only about our product or services and brand advertisers are missing a trick by not supporting their brand messages.