Every writer loves to see its website’s body content look clean and concise. Therefore, as a solution, they usually put content behind tabs, but is tabbed content a good thing for your search engine optimization? Every effort that you make should be relevant to Google, especially if you are writing for SEO service. Hence, in this article we are going to discuss about how tabbed content will hurt your search rankings and what you should do to fix it. Find the answers below.
Why Tabbed Content Can Hurt Your Rankings
To know whether Google can understand your content or not, you can use the Fetch as Google function within Google Search Console, which displays both a rendered version for Googlebot and how a visitor will see the page.
In the example below, you can see how a standard piece of tabbed content contains a standard hyperlink:
<button class=”tablinks” onclick=”OPENTAB(event, ‘EVENTNAME’)” id=”defaultOpen”>TAB TITLE</button>
Therefore, Google can only read your first tab, since this is static on your page, while other tabs might be ignored. Can you imagine how many words you are losing out? For example, you have five tabs, all with 200 words in each, so you are losing out on 800 words on your page. In other words, this brings bad news to your webpage because it will surely lower your content quality for missing out on those keyword-rich and relevant pieces of content.
What Can We Do?
Nothing can make Googlebot effectively crawl your website, unless you completely remove tabbed content altogether. This is because tabbed content is dependent on the kind of code showcased above. By implementing this method, you can index every single piece of content you have created.
In fact, a research has been conducted to prove this theory. The results show that pages which weren’t gaining any positioning could possibly go from Page 3 to Page 1 only by removing the tabbed content. In fact, once the Googlebot notice that the rich content is not being hidden anymore, it will directly go to page 1 status.
Arguments against This Ideology
It is better to have many arguments rather than one, right? So, it will be good to consider other factors. Below is a short list of other possible factors that may have affected these search engine results:
- Page age: When webpages have been developed for some times, it will get older, trust grows and will affect the position. However, the pages showcased in this research contain no information that indicates the date that the page is created.
- Natural organic external links: In the time the research being monitored, no external links are built to these pages.
- Algorithm changes: the ongoing content quality updates help. This means that ongoing algorithm changes would benefit pages that showcase more and relevant content.
- Page creation: Prior to the page being developed, pages may not gain any position for 3 months.
- Existing on-page optimization: Standard SEO is applied after the pages are created, such as meta optimization, content creation, header optimization and image optimization.
The Future Outlook