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In-Depth Checklist for International Service

International SEO An In Depth Checklist_1

For some reasons many SEO services think the need of international SEO as part of their campaign. However, few only conduct international SEO since international SEO is a challenging task. Therefore, to help you conduct international SEO we provide you with several steps, such as follow.

Find Your Current International Audience

Doing research is the first step that you should take before let your SEO goes international, so gauge current and potential interest by looking at your site traffic by country in Google Analytics. Find the countries that your traffic originates from by opening the location report under Geo and sort by sessions. These top listed countries are your top candidates to get their own targeted sites or pages.

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The next step is to open up the Google Search Console Search Analytics report and filter by country. Check the boxes for impressions, click through rate (CTR) and position. A country who contributes lots of click will receive a large number of impressions and have higher average positions are good starting points for international targeting. In fact, it is easier to rank well in countries where you’ve already gained some transaction.

Determine Language vs. Country Targeting

Now there are two ways that can make your site goes international, you can choose to create sites in alternate languages, or to target them geographically? It looks like two of them works oppositely, but it will have big impact on how you go about creating your international site.

Both of them have their own weakness and strength:

  • Language:

You’ll get widen reach of audience once you have optimized your pages by language. Since people in French will be relevant and accessible to French speakers all over the world. It will also make translating/creating simpler since you won’t need to optimize it for specific cultures or markets. The downside is that your content will have to be generic and free of idiomatic phrases that may not be used globally.

  • Country:

You can provide more discounts, sales and other offers since you’ll be able to really target your content. Linguistic variations, like the differences between British, Canadian, Australian, and American English will not bother you anymore. In fact, since the SEO will be limited into a single country, therefore you need to do any market research to optimize your content for local buying behaviors.

Decide which URL Structure is Best for You

Arranging the best URL structure is necessary for your SEO site and there are three options for URL structure that is good for international websites:

  • Country code to-level domains (ccTLD)

ccTLDs is quite self-explanatory: they use country codes in their domain name or domain extension, instead of the generic.com, .org or .net. In fact, the biggest advantage of using a ccTLD is because it does your geotargeting for you. When Google sees example.co.uk or example.it, it knows that those sites should serve United Kingdom and Italy’s users.

  • Subdomains

Another way to build up a lot of brand awareness globally is by using language or country-specific subdomains as the way to go for a company. Moreover, you need to make sure to use Google Search Console’s International Targeting if you do create geotargeted subdomains. This will make sure that Google will use that subdomain in searches in the appropriate country.

  • Subfolders (also called subdirectories)

The main advantage of having subfolder is that because it is the fastest and easiest option to implement, as they just require you to create a few extra folders for each country and/or language. Due to this, subfolders are a great option for smaller companies. However, subfolders somewhat can be ambiguous for both human users and search engines since people will be confuse, for instance is /fr/ meant for users in France or for all French speakers?

Smart Ways to Measure the Value of Your Content

smart content

Many sources have discussed about the importance of high quality content to the success of SEO campaign, but how do you know that your content contains good value to support your SEO campaign? Below are several ways that can determine whether your content already has great value to your search engine optimisation. You better check it out!

  1. Run an NPS Survey

A Net Promoter Score (NPS) is an app that is commonly used to gauge loyalty between a brand and a customer. In fact, NPS survey is the best method to measure the value that your blog is delivering to readers. NPS’s measurement can be discovered by simply asking a simple question: How likely is it that you would recommend our blog to a friend or colleague?

Respondents to the question are then grouped as follows:

  • Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others.
  • Passives (score 7-8) are satisfied but unenthusiastic customers who are exposed to competitive offerings.
  • Detractors (score 0-6) are unhappy customers who have the possibility to damage your brands and interfere your business by spreading negative comments.

The main reason why you need to run NPS survey on your blog is that because you can begin to understand how many of your readers truly appreciate your content and whether they are willing to share it.

You can find many great tools to help you run an NPS survey on your blog, such as Promotor.io, SurveyMonkey, Delighted, Qualaroo. and etc. Moreover, in order to get a wide range of surveyor, you should be mindful of ensuring you reach all kinds or readers with your survey. In fact, you need to make sure that you send all the survey to all possible readers.

  1. Pay Attention to the Comments

Thanks to the rise of social media, now you can find a lot of easy ways to engage with your readers through social networks like Facebook, LinkedIn, and twitter:

  • They can share a link to your post on Twitter, Facebook (or any network of their choice)
  • They can interact with a post where you’ve shared a link back to the blog (favoriting a tweet, sending a reply, liking on Facebook)
  • They can retweet your tweet sharing the post or share your Facebook post
  • And etc.

With all these options and ways to interact with content, the highest of engagement is by knowing that people can share and comment on your post anywhere since they are willing to take the time to respond directly within the post itself since they will not bother to waste their time on replying a comment if they do not feel inspired by our post at all.

  1. Monitor Mentions and Shares

The clearest indicator that will reveal your content level is by measuring the amount of mentions and shares. You can see whether your content contains good value or not by seeing the number of shares it receives and the number of mentions you receive via social media tools.  There are many social media tools or sharing plugins that you can use to analyze how many mentions and shares that you get, such as SumoMe and Social Warfare, PostReach and Buzzsumo, but nothing comes for free.