The main purpose of SEO service is to optimize any strategy to boost your website rank in the search results. One of the strategies that you can rely on is to show your “human” side of your business. This strategy will make your business seems more relatable and real. But, how can you show your human side through SEO? The answer is simply by collecting and displaying reviews. In fact, positive and negative reviews are used as a ranking factor. Negative reviews cause bad rank to your site while positive reviews will elevate your rank.
How Do I Take Advantage of Online Reviews and Improve my SEO? Nowadays, customers wish to get better “transparency” from sellers. Transparency as a business means to open up to criticism and feedback. In detail, the action includes as:
Allowing employees to talk about your products and services publicly such as through an employee advocacy program.
Establishing 1-to-1 communication channel
Asking for feedback
Not hiding from criticism
Addressing criticism publicly
There will be some reviews that may destroy your reputation. Although, you can remove all the bad reviews but it is not a wise move. The best way is to turn the negative reviews to positive reviews through better customer service experience. Here are 7 tips that you can use to uplift your online reputation management:
Monitor Your Reviews Apply social keywords when responding to social media messages directed at your brand. Set a Google Alert to notify you of any news posted about your brand. Therefore, by monitoring people’s reviews, you know what people really want and you can improve your product better.
Friendly and Quick Respond Read your reviews daily. If you have more time, you can login to view and respond to social media messages multiple times a day. Make these daily routines as your habit, just like checking your email. In short, try to respond any reviews in less than 24 hours.
Have Personality You can learn from many famous online businesses. Amazon is a good example. It always comes with a positive attitude and a willingness to help. Besides, it opens up a conversation in a witty style no matter what you have to say.
Think of SEO as your Digital Business Card As it is stated above, good SEO strategies will help you boost your business. It works better than any business cards or flyers. In fact, business directory and profile sites help you accurately list your company online and monitor your reviews. Here are lists of business profile sites, that you can get started:
Better Business Bureau (BBB)
Demand Force (newer review site)
Google+ Local/Google Places
To gain and monitor your reviews, you can list your business on these sites.
Pay Attention to Reviews on Social Media Remember that social media profiles are also part of digital reputation management. Therefore, sites like LinkedIn, Google+ and Facebook are best for business as it has important information and people can post their reviews in these social media.
In website development, the role of buttons is important in determining the next actions. Moreover, having a good button design will automatically improve your user experience. If you’d like to take a look on how to create better buttons, you can follow several steps below:
Make Buttons Look Like Buttons
With visual cues, people can determine the click-ability, then understand that an element is a button. Due to this, it is important to use proper visual signifiers on clickable elements to make them look like buttons.
For a long time ago, square or square with rounded corners is the most popular button’s design. Due to this, users are very familiar with this button shape. Even though, in some cases, the button shape can be circles, triangles, and etc., depending on the style of the site or app. However, using unique ideas to replace the traditional shapes will be a bit riskier. The main point is to make sure that people can easily identify each varying shape as a button.
But what elements can help you identify icons as buttons? There are two elements that can give clear and distinct labels to icons as buttons. First, be consistent about the shapes to provide a more familiar experience for users. The picture below demonstrates this point perfectly.
Shadows and Highlights
Shadows will help you a lot in making the element stand out against the background. Moreover, with shadows and highlights, you can easily identify an element as a tap-able or clickable. Since the effect makes the elements look like as if they can be pressed down.
Make It Easy for Users to Interact with Buttons
The next step is to make sure that your users have a good experience when they press the buttons. This includes size and visual feedback of buttons.
Size and Padding
A good button should have bigger size than a person’s tap size. This will ensure the buttons you design are large enough for people to interact with. To choose a proper size for your buttons, you can rely on the MIT Touch Lab study. This study reveals that the average size of finger pads is between 10-14mm and fingertips are 8-10mm, making 10mmx10mm a good minimum touch target size.
Put Buttons Where Users can Find Them
Locate your button in an easy to find area. Don’t make your users hunt for buttons.
Location and Order
When it comes to web-based apps, you should determine about which placement truly works best for users. The right way to find out is by testing. If you design mobile navigation it’s worth paying attention to the best practices for buttons location.
User Interfaces have become an important thing that every web designers concern about when they have to deal with their job. So, what is user interfaces actually? What it wants? Before explaining what user interfaces wants, we better understand what technology wants. Since technology is necessary to our future success and goals, therefore our interaction with technology becomes important.
In fact, technology is created with greater opportunities to widen our physical and mental capabilities. To allow us communicate with all technologies, people create something that can bridge the communication gap between what we want and what technology wants. Therefore, interfaces design is chosen as the most important type of technology since user interface is like a language. It enables the communication of ideas and information; in this case the communication is between people and technology.
One might say user interfaces are another form of language. This kind of language is recently developed and sufficiently enough to allow us to start effectively communicating with it. User interfaces do what languages do. They extend our ability to generate and communicate information, which finally gives birth to new ideas. User interfaces are already succeeding in increasing opportunities by empowering people to interact with technologies that might otherwise be too difficult to use.
As we figure out how to interact with technology, we stand at the cusp of another potential advancement in civilization – just as the emergence of spoken language caused the rapid growth of information and ideas over 500 centuries ago, user interfaces have quickly accelerated the exchange of information and ideas between people and technology. Like spoken language, user interfaces are a technology, but also a meta-technology that allows us to generate new technologies.
At the core of user-centered design is the implicit assumption that people have wants. We want to accomplish a task. We want to do it safely. We want feedback and control. We want an enjoyable experience. The user interface should be designed to best serve those wants.