Tag Archives: tips

How to Use Instagram Hashtags for Business

Instagram Cheat Sheet: How to Use Hashtags for Your Instagram Posts Properly

I used to not mind all the likes I could get on my Instagram posts and how many people were engaged with my content. However, after having a side business, I realized that using social media is much more than what meets the eye. From social media engagement itself, you can have a chance of getting people to consider buying what you sell. For that reason alone, many business owners start hiring social media services to engage with their potential and returning buyers. Social media is an essential piece of your business marketing strategy because social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. Now with the rise of Instagram use for social media, it has become clearer that Instagram has better potentials for you to increase your brand awareness. Instagram enables a business to sell something more than just products. It can help to build up a better word of mouth. Reaching out to the audience through a platform like Instagram makes the relations with the target audience friendlier. However, reaching more audience and improving engagement with users is not an easy matter especially if you don’t set up social media ads. That being said, there is one of the ways you can ‘cheat’ Instagram marketing strategy without actually cheating if you haven’t got the time to hire a social media specialist; hashtags. Hashtags on Instagram are useful as they help other Instagram users discover your profile, which can ultimately increase the likelihood of obtaining more followers. Contrary to Twitter, using more specific hashtags on Instagram can help build a bigger audience for your business…only if you use it properly. So, how do you use hashtags for your business Instagram account posts and stories? Keep reading to find out!

When using hashtags, here are a few rules you need to know in order to use it properly:

  • Before posting your content, do some hashtag research
  • Find words that are related to your content and your business
  • Look at the number of engagements using the specific hashtags
  • Remember this; hashtags with most posts (like hashtags with million posts) may give you a boost in likes because many people will likely search those specific hashtags; however, there is also a higher chance that your posts that use those hashtags would be ‘cloistered’ and it could be possible that your posts would disappear from those specific hashtags because there would be other new posts coming from other users in just a few seconds since well, many people use those hashtags. Hashtags with thousands up to hundred thousand posts (below a million) may not give you a boost in likes and findings, but you can help people who are looking for what you sell narrow down search results and directly find you. Yes, hashtags like that can improve the possibility of your Instagram posts to be found by people in an easier way. For that reason,
  • It is important to combine both hashtags with most and least engagement in one post
  • You can use up to 30 hashtags and anything beyond that won’t show up in search, but I recommend using at least 15–20. In general, more is better! Go for all 30 if you use them well. Include as many as you can use strategically while staying relevant to your business.
  • Yes, you can use hashtags in your Instagram stories and even your bio! Make use of the right hashtags that are relevant to your business
  • Avoid using irrelevant topics and hashtags no matter how popular and trending those hashtags at the moment

Those are the rules to Instagram hashtag cheat sheet! That way, you don’t really cheat but if you follow those rules, you are on the right path of your business world.

The reason why a home-based business still needs a website

The Answer to Everything: Does A Home-Based Business Really Need A Website?

Have you ever thought about starting a home-based business where you can be flexible with time and schedules? Yes, unless you are meeting with clients, I think you don’t even need to take a bath to start your day with your work. Unlike me who provides Melbourne SEO services where I have to meet clients and go to office, you are very flexible working at home. With the simplicity of having a home-based business, you might think you don’t need a website, right? But that’s where you are wrong. Why? Keep reading this article to find out!

You may be building a home-based business, but the fact still remains; a home-based business is also a business. While basic business principles remain relatively constant, a lot has changed over the last few years. It’s no longer enough just to hang a shingle outside your storefront and expect new customers to start rolling in. In this day and age where almost everything is digital, doing business from the comfort of your own living room is not a problem anymore. Why? That’s because nowadays, people can do almost everything online. Whatever your business is about, home-based or not, a website is crucial to your success because it reaches more people online.

The internet has changed the way we shop, the way we sell, and the way that potential customers may find (or never find) your business. It is estimated that a staggering 201.7 million Americans shopped online in 2019. That number will continue to grow as technology improves and consumers become more comfortable with online shopping. Also, a website often holds crucial points in building the first impression. In fact, a home-based business really needs a website to create that first impression. Why? Since your business is a home-based business, people don’t see your offline store or office. Where do they see your first impression if not from your website, then?

Aside from making a first impression, having a website can help you build credibility, widen your potential customer base, and create a forum over which you have complete control to present and showcase your best work. Furthermore, using a website, it is a great way to build relationships with your customers and keep them informed of current promotional information or company changes. Aside from that, a website is always “open” so they can check out your business anytime, even at a time that is convenient for them. Simply put, you can’t afford not to have a website especially if you are a home-based business without an offline office or store!

If the thought of computers makes your stomach churn, don’t worry. You don’t need to be a programmer or spend thousands of dollars to create a website. You can get help from professional companies who can build a website for you. However, if you hire a web developer to build your website, make sure you are involved in every project so you can watch the progress and get a website that sells. Need a web developer to build your business but don’t know how to find them? Feel free to contact us now and let our team help you.

How to build reselling business on social media

Selling on Social Media: How to Improve Your Reselling Business on Instagram

As a person who provides social media services every day, I know the hardest part of marketing your business on social media is gaining audience. We can post things on social media easily, but getting more people to actually interact with us is another story. In the business world, if you start from zero with your own name, at least you got a name for yourself when you achieve success. However, if you are a reselling business, I’m not going to lie, it is going to be hard promoting your business on social media because you are a reseller, not the original owner of the brand of which products you are reselling. This means that you need to find audience and gain their trust as well. Don’t worry; I have written special tips for your reselling business in this article. Keep reading to learn more!

Plan it first!

Just because you are a reseller, doesn’t mean you can’t plan bigger. Every business, small or big, needs a careful plan! You still need to conduct some research on your target audience, what your target audience needs and your competitors. You also need to come up with a good business name that has never been used before and of course not a common word used for the name. Make sure you are very well-prepared for your business.

Be transparent

People don’t buy products from someone they don’t trust for very obvious reasons like scams, fraud, and even fake products. Since you are a reselling business, you need to make them believe that you are not a fraud, a scammer nor you sell fake products. How? It’s by being transparent. Being transparent means that you tell your target audience your name, your real social media account and…yourself. If you are selling on Instagram, start by making an introduction video about yourself, who you are, how you started your business and why you started it in the first place. Also, insert your personal Instagram account in your business bio so that your target audience knows you are a real trusted person, not a robot, not a scammer.

Avoid excessively posting the brand’s testimonies on your feeds

Sure, you want to prove that the brand’s products that you are reselling are good in quality and many people use them, but when you randomly post the brand’s testimonies on your timeline or feeds without style, your business profile would end up looking like junks. If you are using Instagram, I would recommend posting customer reviews on Instagram Stories feature and putting them on highlights without ruining your Instagram feeds. Your Instagram feeds should be beautifully crafted into consistent patterns and colors. If you insist on putting customer reviews on your feeds, make sure it is uniquely designed so that your feeds won’t look messy.

Showcase the products and build interaction by using live content

One of the best real-life examples I can give you for this part is my friend who builds her own reselling business with so many brands. She resells many beauty brands focusing on facial mask products. With so much investment in digital marketing, she delivers her strategy through showcasing the products through live content such as Instagram stories and live streaming. Through her Instagram stories, she is giving tutorials for her followers about how to use the facial mask products. This will not only build strong engagement with her followers but this will also convince people to trust her more because she is using original products on her own face. Get it? It is all about authenticity and honesty.

When it comes to reselling businesses, the first thing you should gain aside from audience is their trust. Trust is the main important thing in reselling business because you don’t have a name for yourself, only your shop’s name, but not the brand. Therefore, be active to communicate with your followers and be honest with them. When they trust you, they will keep buying from you.