Tag Archives: ranking

Google Increasing Mobile Friendly Ranking Boost in May

Have your web developer made your site mobile friendly yet? Well, you better prepare as this May Google is increasing the mobile friendly ranking boost associated with pages that are mobile friendly. If you haven’t convinced yet about this phenomenon, you can read the article below to get more persuaded and discover what it will bring to the search result.

Is Just the Strength of the Ranking Signal Being Increased?

Last year, Google has launched the mobile friendly algo where it filters every page whether it mobile friendly or not. If it was, it got the tag in the search results and the associated ranking boost. In fact, there were no other signals applied to it that would make a difference on how strong that boost was.

Will Any Other Factors Increase the Ranking Signal?

Even though, there is a rumor that page speed can be one of the things that will be added to the mobile friendly signal, but it doesn’t appear to be yet.

Any Other Changes Being Made That Affect Mobile-Friendliness of a Site?

Google spokesperson has stated that nothing in the changing can cause any lose in mobile-friendliness. So if your site is mobile friendly today, as long as nothing changes in the meantime, it will still be mobile friendly when the boost is increased in May.

The only changes that is occurred since mobile-friendly launched is that app interstitials now cause a page to lose its mobile tag and boost.

Intent is still important

Even if the site isn’t mobile friendly, there is always concern about whether a popular brand will still rank for their brand name. And it seems that Google is still taking this into account.

“And remember, the intent of the search query is still a very strong signal-so even if a page with high quality content is not mobile-friendly. It could still rank well if it has great, relevant content.

Moreover, people surely expect that brand name to come up first in the search results or at the very least when they search for a specific brand name, they expect that brand name to come up first in the search results or at the very least, a one of the top results.

In fact, Mobile friendliness is one of many ranking factors in search. If Google doesn’t serve that brand’s pages just because it isn’t mobile friendly, the users will think that Google is not good because they cannot find what they are looking for. And if a user does end up on a brand’s site that offers a horrible mobile user experience, then it will affect badly on the brand itself.

Traffic and Engagement Metrics and Their Correlation to Google Rankings

Traffic and engagement metrics and their correlation to Google rankings

According to research which is conducted by Moz’s ranking data on over 200,000 domains, the data is collected from traffic, age views, bounce rate, time on site, and rank. The result reveals how these metrics correlated with higher rankings. If it is compared to the other research that has been conducted before, this research is classified as a new one since they are primarily user-based metrics or on the other words, they vary based on how users interact with the individual websites, as opposed to static features such as title tag length. Besides, the user-based metrics are important to help ranking webpages.

Many marketer and SEO professional are wondering if there is correlation between web search ranking results and website’s actual traffic. The result is presented in the chart below; as the chart will reveal which metrics have the biggest correlation to rankings.

google ranking

Traffic Correlated to Higher Rankings

After conducting the study derived from direct and organic search visits for a three month period, the research shows that there is high relation between website visits and Google’s search rankings.

It goes straightforwardly that the rank will go higher with more traffic. For example, Amazon and Wikipedia gets higher ranking in search result, while smaller sites rank below. This signifies that a relationship exists, even though this doesn’t mean that Google uses traffic and user engagement metrics as an actual ranking factor in its search algorithm. Moreover, traffic engagement aids search engines to identify trust building, popularity or brand establishment.

Website’s User Engagement and Its Rank

Having a lot of traffic may become your first goal; however, focus on traffic only without noticing how deep your user engages with your website will only leave your visitor as graphic data. So, here are what you should aware when having a lot of visitors.

Bounce rate: having lower of bounce rate will be a good sign for you as bounce rate means the number of people who leave your website immediately after he/she visits your website. So, if you have low bounce rate, this means people stay longer in your website. This is likely because they love your content or they find your content is helpful.

Page Views: The research shows that the number of page views brings positive impact on search engine rank. So, the more visitors come and check your pages, the higher your rank will be.

Time on sites: Even though, there is no strong correlation about this study, but this part also plays quite important role as the longer visitors spend their time on your website will also generate Google to place your website on higher rank.

If you notice these three factors and can take the advantages from these three points, you surely will get higher ranking in Google search result. From the above points, it is clear that Google is not only assessing your web through algorithm, but also from of its relevance, user satisfaction, and quality of results.

So, if you haven’t reached higher ranking yet, it may be because your competitor is leading your search result. Besides, the lower Global Rank a website has on SimilarWeb then the website will commonly have more traffic and good user engagement.

Social Media & Ranking in Search Results

social media

Utilizing links to enhance the leap of your ranking in search engines is what will be discussed here. Since the use of links are still helpful to leverage your search ranking for your web development. That is why entering social media to promote your link is a wise idea as in social media the voting behavior will easily continue. Furthermore, social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior. Below article is going to discuss about social reputation and social share that can enhance your rankings which both of them can be found as characterization of social media.

Social Reputation

Since search engines don’t count all links equally, each of all social accounts is viewed differently. This is because everyone can have 100 different accounts on a social network. Nothing can really prevent the manufacturing fake buzz other than fake accounts. Furthermore, social media user may have lots of friends in their networks and by this the possibility of passing along material they share is high.

Mostly people want to build good reputations which lead you to build a social presence which is well regarded. That is why attending on relevant social platforms in a real, authentic way, with a good reputation is important as this will upgrade your links and web reputation also, just as you would with your website, or with customers in an offline setting.

Social Shares

What online business works for is having more people see your site or brand since being shared widely on social network is still helpful. This makes participation in social sharing sites is terribly needed. Make sure that you have account on popular social media, such as Twitter, Facebook, Google+ page, or instagram as they will help you build up your network to spread your content, site and brand.