As a person who provides social media services every day, I know the hardest part of marketing your business on social media is gaining audience. We can post things on social media easily, but getting more people to actually interact with us is another story. In the business world, if you start from zero with your own name, at least you got a name for yourself when you achieve success. However, if you are a reselling business, I’m not going to lie, it is going to be hard promoting your business on social media because you are a reseller, not the original owner of the brand of which products you are reselling. This means that you need to find audience and gain their trust as well. Don’t worry; I have written special tips for your reselling business in this article. Keep reading to learn more!
Plan it first!
Just because you are a reseller, doesn’t mean you can’t plan bigger. Every business, small or big, needs a careful plan! You still need to conduct some research on your target audience, what your target audience needs and your competitors. You also need to come up with a good business name that has never been used before and of course not a common word used for the name. Make sure you are very well-prepared for your business.
People don’t buy products from someone they don’t trust for very obvious reasons like scams, fraud, and even fake products. Since you are a reselling business, you need to make them believe that you are not a fraud, a scammer nor you sell fake products. How? It’s by being transparent. Being transparent means that you tell your target audience your name, your real social media account and…yourself. If you are selling on Instagram, start by making an introduction video about yourself, who you are, how you started your business and why you started it in the first place. Also, insert your personal Instagram account in your business bio so that your target audience knows you are a real trusted person, not a robot, not a scammer.
Avoid excessively posting the brand’s testimonies on your feeds
Sure, you want to prove that the brand’s products that you are reselling are good in quality and many people use them, but when you randomly post the brand’s testimonies on your timeline or feeds without style, your business profile would end up looking like junks. If you are using Instagram, I would recommend posting customer reviews on Instagram Stories feature and putting them on highlights without ruining your Instagram feeds. Your Instagram feeds should be beautifully crafted into consistent patterns and colors. If you insist on putting customer reviews on your feeds, make sure it is uniquely designed so that your feeds won’t look messy.
Showcase the products and build interaction by using live content
One of the best real-life examples I can give you for this part is my friend who builds her own reselling business with so many brands. She resells many beauty brands focusing on facial mask products. With so much investment in digital marketing, she delivers her strategy through showcasing the products through live content such as Instagram stories and live streaming. Through her Instagram stories, she is giving tutorials for her followers about how to use the facial mask products. This will not only build strong engagement with her followers but this will also convince people to trust her more because she is using original products on her own face. Get it? It is all about authenticity and honesty.
When it comes to reselling businesses, the first thing you should gain aside from audience is their trust. Trust is the main important thing in reselling business because you don’t have a name for yourself, only your shop’s name, but not the brand. Therefore, be active to communicate with your followers and be honest with them. When they trust you, they will keep buying from you.