Tag Archives: marketing

how to build personal brand with content

Build Your Personal Brand with These 3 Crucial and Effective Ways

When you are in a happy relationship, the problem is not about if your partner loves you or not. It is more about whether your relationship will stay that way or end quickly. Sometimes we can get something so easily, but preserving the value is another story. The real example I can give you is; a trend. It is so easy for a popular product to be the hype in the industry, but so quick to disappear once another new hyped up trend comes in. It is easy to spend money for shopping, but it is hard to manage it. As a person who works at a creative agency that provides web design, web development and content marketing services as well as other services that can help clients’ business grow, my hardest challenge of keeping up my good work is how to keep audience interested in my content so that my clients will find more new customers as well. That being said, with our team’s hard work, we have succeeded in keeping our clients satisfied with our work by using more engaging types of digital marketing content that will keep audience entertained and of course they will absolutely love it. How? Keep reading to find out!

Videos and motion graphics

Be honest with me, when you see some content, which one would you prefer; video or text? I absolutely love videos and motion graphics and I’m pretty sure many people would choose videos over text. However, there is one thing you should understand when it comes to having video as content; the way you engage with viewers in that videos or motion graphics. I always go to YouTube to watch videos about life-changing lifestyle tips, but I don’t like the type of video where a man or a woman just talking about some tips in the video without including tools or aspects that can engage and interact with viewers. I always love watching content from Improvement Pill on YouTube. Instead of flat out talking about tips, they use graphic motion and great animation to boost the explanation and turn it into entertaining education. Sure you can still use the usual real-person video, but make sure you add fun stuff in it.

Infographics and social media micronarratives

Static content is a powerful tool for capturing and keeping audiences’ attention. On social media, share small snippets of information like fascinating graphs, for example, that can stand alone in posts. Using mini-infographics can also drive traffic to full-length infographics living on your site or blog.

Interactive infographics

According to Demand Metric, interactive content can boost a 70-percent conversion rate. That’s because interactive infographics, widgets, landing pages and more can help viewer personalise content for themselves. BuzzFeed’s famous quizzes are the good example for that. I for one am fond of their fun quizzes. I love it when I visit an online shopping website with features like interactive infographics or quiz because it is more effective to help me know useful things about myself and find what kind of products that are suitable for me.

Even though there is nothing wrong with using text for content, too much of it can make the content dull and lifeless. Engaging types of digital marketing content like those I have mentioned above can help you communicate better with your target audience as well as boost their interest in buying your products or hiring your services.

Online Business Ideas

Online Business Ideas You Can Start on a Budget

If I were to ask the majority of people what they wanted to do to earn money, I’m almost one hundred percent sure they would want to build their own empire as they sit back and let their employees do the jobs instead. Even I would want that. However, not everyone can have the courage to take risks when it comes to building a business. Yes, building a offline or online business might cost you a lot and sometimes if things don’t run smoothly, it will even cost you more. Oftentimes, the most common problem is the budget. Many people don’t want to start a business because money becomes the obstacle to overcoming fear of business failures. As a digital marketer, I have always found some clients reluctant to invest some of their money for Melbourne SEO services, because it is expensive and might take long to see results. Of course there will be risks and consequences, right? This is the main reason why people are reluctant to start their own business and hold back even though they desire that plan and hate their regular job. Are you looking to start your own business but feeling like you are on a tight budget? Well, in this article, I’m going to give you some online business ideas you can start on a budget. Keep reading this article to find out!

Drop shipping

This type of business requires little or no money at all. All you need to do is; have a deal with a supplier or a drop shipper and you can start selling. The good news is; you don’t have to handle any delivery to your customers and you don’t have to store your products. Even better, you don’t have to buy the supplies first before selling. You only have to focus on marketing and advertising to gain customers and make the sales. Once the sale is made and you have received payments from your customers, you only have to purchase the products your customers have ordered from your supplier or your drop shipper for a lower price. After that, the supplier or the drop shipper will handle the rest including the packing and the delivery. This type of online business actually will not cost money, but if you want to have a good start, you can start with investing in digital marketing and advertising – that will be the only cost you need to consider in gaining more customers.

Blogging

Blogging helps you gain more opportunities to connect with your existing and potential customers in a different, more conversational way. Through high quality content blogging, you can build trust with your target audience and even help them find answers in your blog articles. When you are getting used to writing blog, improving your writing skills and having your own audience, you will then get more opportunities for your online business, such as connecting with new people, gaining recognition, as well as building your online identity. This, in the future, will lead you to another opportunity to be an influencer. Once you become an influencer, many companies might start recognising you and hiring you to include their products in your blog, which means, you get money from this. I know this seems delusional and this might also take time, but if you focus on relevant and unique content, you can gain something from this.

Online video

Okay, maybe this is almost the same as blogging, but the only difference is that you don’t write things this time, but you are talking in a video. Yes, setting up a YouTube channel can be your own business. Find something specific that you like and you know of; make it more specific for your channel theme. All you need to prepare is a camera or even your mobile phone camera. Make sure you know your theme and what you want to share on YouTube. If you have zero idea about what kind of video content you should make, you can consider these options:

  • Beauty care or cosmetics (reviews, tutorials or swatches)
  • Family, friendship and relationship (advice or sharing)
  • Video games (walkthroughs, gameplays, or reviews)
  • Electronic and gadgets (reviews or overviews)
  • Do It Yourself (tutorials)
  • Travelling (advice, tips, tour or knowledge)
  • Education (advice, tips, knowledge or tutorials)
  • And many more

That’s all the simplest ways to start earning money from a business you can start today with less budget. Of course, even if you can start this business without money, you still need plans and strategies. Any type of business needs plans and strategies with a focus on targets. Of course, it also needs your consistent focus on achieving goals.

Can you start an online business even with a tight budget?

You can start an online business with low budget as long as you plan it carefully.

How do you start an online business with a budget?

Start an online business with a good research, then make consistent plans that include careful calculation for marketing and your budget.

What makes a small online business stand out even with small budget?

Marketing strategy is always the answer for success. Focus on content quality and make everything easy for your customers.

The Access to Success: The Complete Guide to Understanding Mobile Commerce

content marketing tips

Phew, I am kind of proud of myself for my self-control because I didn’t just spend money recklessly this month. Yes, all these online shops just can’t leave me alone and I sometimes curse myself for letting my guard down. Back then I used to be so lazy to shop because I had to get ready first and go to the mall, looking at people, crowds and many things I didn’t want to see as an introverted person. Now, I can literally buy anything I want in a flash, straight from my phone. The lesson from this is that we know how powerful ecommerce in this day and age. As time goes by, the inventors are trying to make things easier for us – shopping included. That being said, 2019 is also the year of changes and new stuff. Yes, it’s more like mobile commerce instead of just ecommerce. What’s the difference, actually? On the surface, ecommerce and mobile commerce are virtually identical. The former means selling products over the internet via desktop or laptop computers. The latter means doing exactly the same – but through handheld devices like smartphones or tablets. Ecommerce may focus on a company’s online store, while mobile commerce targets people who shop straight from their phone. Customers shop from brands and retailers through several channels on their phones, including social media, mobile commerce apps, mobile websites and many more. Why? It’s simple; shopping through your phone is easier and you can do it anytime and anywhere. For that reason, big shopping brands like Sephora, Zalora, etc. have started using mobile apps to ease transactions.

If you are a new business owner looking to start mobile commerce business, I know it can be hard sometimes knowing the competition between mobile commerce has been vastly strong nowadays. As a person who provides content marketing services, I have been helping clients get over their fear of starting out because of the tight competition between them and their competitors. Yes, nowadays the rise of mobile commerce is inevitable and the competition is rising high as well. Don’t worry; I’m going to guide you to the access to success through mobile commerce with this article. Keep reading to find out!

Before we start with the guide, let’s talk about benefits of mobile commerce from user perspective first so you can grasp the essential knowledge of mobile commerce. Here they are:

  • Easy transaction anytime and anywhere
  • Additional discounts if ordered from the app
  • New app member benefits
  • Easier access to products
  • Faster loading time

Now that you know the benefits from user perspective, let’s move to the types of mobile commerce. Mobile commerce is not just limited to buying and selling goods through mobile-specific channels. There are other ways you can make use of mobile commerce application, such as:

  • Mobile bookings: Now we don’t have to go to the train station to get tickets anymore. We can just book straight from our phone. All types of bookings like plane tickets, hotels, trains, etc. are available through mobile commerce
  • App-specific marketing and discounts: Perhaps Starbucks is the perfect example for this specific marketing strategy where LINE users can get a buy 1 get 1 promo by showing a specific message they get from Starbucks official LINE ID denoting a buy 1 get 1 promo to the cashier. Yes, this is something that can only be done through mobile commerce.
  • Mobile banking: Going to the ATMs is tiring enough if you only need to send money, right? Mobile banking provides solutions to send money anytime and anywhere you go, unless you are in need of cash, though.
  • Mobile payments: Why do you need cash when you can pay it straight from your phone? With a cashback, no less! People are basically cashless, right now.

So, how do we get started with mobile commerce?

Optimise your mobile commerce site or app

You may have different kinds of marketing strategies and plans, but if your business mobile app or site is not user friendly, no one will end up buying from you. According to research on Google, more than 60% of mobile users will quickly abandon a mobile site or uninstall an app if it’s glitchy or hard to use. Your mobile commerce presence needs to designed and coded for different devices, platforms, and browsers to ensure that end users get a seamless experience.

Use responsive design

I remember the first time I accessed a website through my mobile phone, where there was no laptop and only PC at home while I was on my way to a mall. It was such a bad experience that I couldn’t help going straight to home after that to access my PC so that I could buy something. Why was it such a bad experience? It was because the site was not adjusted to my mobile device size and it ended up ‘freezing’ the whole screen. It’s a good thing that now we can access any site from any device because of the rise of responsive design in this day and age. Responsive design is a design approach to adjust a site size to the size of any device so that the site can be accessed by any device. If your mobile commerce company knows this approach, implement it immediately or your visitor will lose interest in your mobile app or mobile site.

Make it simple for the users

Sure, unique design may attract the eyes of your visitors, but as soon as they find it difficult to access your mobile app or mobile site, or your mobile app or mobile site is hard to understand, they will lose interest already and leave it. Therefore, make it unique but make it simple as well. Use clear and easy navigation so that users can understand where they go and what they should do.

That’s how you understand mobile commerce. In the end, how successful a business is depends on how persistent we are. If you are afraid to take risks, then having a business is not for you, because starting a business needs courage and determination to succeed and that includes taking some risks. If you are ready to start mobile commerce, you can contact us now and let our team help you.