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Should You Follow These Web Design Trends for Your Business in 2019?

web design trends

What is your New Year’s resolution in this wonderful year of 2019? Well, I don’t want much for New Year’s resolution; I only want to improve my creativity, especially when I am a writer who also has eyes for design creativity. And just when I said that, I already saw a new set of creativity applied on 2019’s new web design trends. Wow, people are just fast, aren’t they? Every year comes and goes, and people already come up with ideas to improve and produce new and better inventions, especially business owners and designers. Maybe you have seen those unique eateries with modern designs, as well as their modernish food menu that are unusual. Yes, even creations can also be made for food and drinks. However, there is another thing that business owners can make use of when it comes to attracting new customers; web design. If you are a business owner, having a website is crucial in attracting and interacting with customers; therefore, knowing about web design is also necessary. Now that it’s 2019 and there are new trends already, let’s look into these web design trends in this year and find out if you should follow the trends for your business’ website. Keep reading to find out!

The non-traditional scrolling

We all know scrolling is simple. We just have to scroll up and down to go to a page that we want to reach. However, non-traditional scrolling has a different kind of…well, scrolling. Take a look at the example below.

Web design trend 1

 

Aces, a baseball recruiting agency, uses a horizontal scroll at the top of their website to grab users’ attention, show off the talented players they work with and give some fast facts about their business. So, instead of being directed to the bottom page as we are scrolling down, we have a slideshow that moves sideways until we have seen the entire content there. When we’re done, we will be directed to the bottom page as usual.

Gradients

I know websites that contain gradients are not really new in the world of web design, but hey, it’s always bang on-trend from time to time. I mean, look at this example.

Web design trend 2

Even Instagram rebranded their logo to the magenta gradient – and people definitely noticed the difference. Their decision to modernise gradients impacted design as a whole and has now become a popular design choice among creatives.

Scroll-triggered animations

Okay, I know scrolling has really become the trend in web design lately and scroll animations seem to be more popular. This kind of web design is not only showing the value of a visual design talent and front-end development skills, but it also increases the quality of time efficiency and user engagement. By scrolling and clicking through the page layouts, a website with this type of design can show users their entire service line or important content.

web design trend 3

Making use of colour branding

Another trend that can increase value to the business branding itself is the use of colour branding. Camden Town Brewery is using a web design that is branded based on page or product and changes colour when the user navigates and interacts with the product or pages. This web design subconsciously helps the user navigate through the site and associate which product or service page they’re looking at solely based on visual colour cues.

web design trend 4 1

web design trend 4 2

So, should you follow these trends?

The answer is yes, you should. However, that doesn’t mean that you can follow all of the web design trends in 2019. Aside from these web design trends mentioned in this article, there are other web design trends in 2019 that you also need to look at. That being said, not all design trends are made and meant for your business. You still need to see if the design is SEO-friendly or not. You also need to know if the design is compatible with any device and whether or not the design will affect your website’s performance. Therefore, you should consult to a professional web designer to help you with your business website. Haven’t got a web designer yet? Contact or visit us now and let our design team assist you and give ideas and solutions for your business website.

Local Delicacy: Making Your Website More Appealing to a Local Audience

web development tips

There’s being famous and then there’s being ‘famous’, or infamous, for the proper word. The person who first said that any kind of publicity is good publicity has clearly never met Martin Shkreli, a man so hated that his own lawyer once said that they felt like punching him in the face from time to time as well. Fame isn’t just fame; there are actually several different layers to the term fame itself that you might want to know about.

In another example, there’s the term famous and ‘locally famous’. KFC is famous, almost everyone around the world knows about it while a place like the Seven Seeds might only be known to those with a familiarity to Melbourne. On the outset, being locally famous might seem like the lesser outcome but for small, homegrown businesses, being known by people in a 10-mile radius is better than being known by people across the Pacific, which is why in terms of web development, increasing your website’s local appeal is preferable for small businesses.

Locally famous in a globalized world

Yes, I know that it sounds slightly oxymoronic but trying to appeal to the widest audience possible might not always be in your best interest. Anyone who serves food and or beverages would have no use in attracting customers from a thousand miles away and professional services such as in the legal and financial field wouldn’t work beyond borders since each state, not to mention country, has their own specific laws.

Sure, we’ve now come to a point where say, Indonesian boots maker can garner customers and a write-up from a New York-based publication or how going to Hong Kong just to have a custom suit made are now actually a thing but the fact remains that for the majority of small businesses today, it’s the people around you that’s the most important. Appealing to the local audience then, should be your goal and your website should always reflect this intent.

Think of this as the difference between running an ad in your local newspaper and starting a marketing campaign in YouTube. Yes, YouTube’s global reach means that you have the potential to reach a much wider audience but you’d also be jostling for attention against the millions of videos that are uploaded to YouTube every day. By contrast, a local newspaper would limit the competition to just a handful and while your audience will be considerably smaller, it doesn’t really matter as that’s the kind of audience you were trying to court in the first place.

Search engines as of now are automatically tailored to the location of the user. A user in Melbourne typing the word weather into Google would be presented with a different result compared to a user in Darwin for example. This rise of location-based technology, combined with the reasons mentioned above, is why making your website more appealing to a local audience should be a priority and here are some things you could do to achieve that.

Get to know your audience

Darwin’s tropical climate and their population of merely 150,000 would present a vastly different challenge than Melbourne’s four seasons and their 5 million citizens. Each region would have their own quirks, personalities and stereotypes. If you’re willing to go deeper into the various available demographics, you can start differentiating by gender, age, economic status and even political views. All of that is just a roundabout way of saying that when trying to attract a local audience, you have to be specific.

Get to know what’s currently trending in the city or which aspect of the city they actually like or any other information that might help you in courting them. You know the saying, when in Rome, do as the Romans do and to do that, you actually have to figure out what it is the Romans actually do in the first place.

Add a local flavor to your website

Before people get to see what’s written in your website, their eyes would usually gravitate around the images first so it might be a good idea for you to consider adding images that properly represents your city. A landmark such as Sydney’s Opera House might seem like a good option but that’s actually a very generic choice and is more representative of what outsiders think of when they hear the word Sydney. Instead, dive into the local scene and try to come up with an image that would imply an insider’s knowledge of a particular city.

One of the things that we’ve learned about the internet is that instead of acting as a place where different ideas and viewpoints are exchanged, it actually acts more like an echo chamber, where users seek out information that reinforces their existing views. In other words, familiarity is an appealing trait in the internet and by highlighting the fact that you and your audience share a similar place of origin and/or residence, you can use this sense of familiarity to your advantage.

Incorporate locally-relevant trends and/or topics around your content

Say your local sports team just won something or a local politician might be embroiled in a scandal, anytime anything interesting happened where you run your business, try to insert yourself into the conversation whenever appropriate. Include winking references to those events or if it’s possible, try to tie your business with those stories. If there’s nothing interesting going on around even talking about the weather might do, Lord knows how big of a deal the recent drought was in some parts of Australia.

Get together with other local businesses or sponsor local events

Technically, this advice doesn’t actually relate to your website but if you are collaborating with other local businesses or partaking in a local event, you can include that information in the homepage of your website as some sort of a badge of honor so I’m including this anyway. Now, this might seem small but by connecting your business to other local institutions, you are indirectly adding credibility to your website. They’re not as good as genuine reviews but I’m sure I’m not alone when I say that I have more faith in businesses that are connected to others compared to those that seemingly exist in a vacuum.

When Web Designers Working with Business Owners: The Ultimate Combination of Success

web design

When you have a business, you might be familiar with the use of website for business. Yes, a website can help you grow your business. There are things that you need in building a website and one of them is web design. Many business owners hire a web designer to help them with their website; however, not many know how to work well with a web designer, which can be a deal breaker someday sooner or later. In this article, we are going to tell you how to work well with web designers as a small business owner, so that it will be efficient in terms of time and results. Keep reading to find out!

Do your own part

Yes, it is true that you have paid your web designers to work their magic on your website; however, that does not mean that you don’t have any part in it. A design work will be more efficient and effective if you know what you want and what you don’t want in a design. If you tell your designer about it, they will find a way to design a better version of what you want and avoid adding things you don’t like. That will certainly save a lot of time for both you and your designers. Therefore, the first thing you need to do before assigning a web designer to design your website, is to conduct your own research on colours, layouts, examples, and even your competitors’ website or whatever it is that can become a source of inspirations for you. After that, create an outline of what you need and what you want in a website, what colour you may need to express that speaks “your business” uniquely, and what kind of design that can differentiate your business from your competitors. That way, you are helping your web designers in a way that can save time and energy.

Collaborate with your web designers

Your input matters; in fact, it is the key to a successfully designed website. You have ideas, your web designers have ideas – why don’t you collaborate? As a business owner, you already know your business and its characteristics, so helping your web designer with that will make things a lot easier in terms of the process of designing and building your website. When you give input to your web designer, they can combine your ideas with theirs and create a better version of it. Also, when you feel that something is missing and you tell your designers about it, both of you can work it out and find a solution together. Therefore, it will save you a lot of time, energy and of course, money.

Get connected

While your relationship is purely business, getting comfortable with your web designers is also important. Personalities and compatibility matter too. How do you know if you are a good match? The simplest way is through phone call. Do this before you make a deal with a designer.  The first 30 minutes of your first call with your web designer will determine whether or not you can work well in the future. This phone call is really important to set a tone for your project. Web designers with good reputation is usually selective in whom they work with, because a good match is really important for them in every work progress of a project.

Understand your web designers and do not rush them

I’ve heard a lot of clients rushing their web designers, saying something like, “Please make me a website and show me the design in one week,” without planning to get involved in the whole project. That’s where it goes wrong. Clients demanding designers to work fast without giving them any input as to how the design should look like and what kind of company that they have are the kinds that cannot work well with any web designers. When you hire a web designer, your job as a business owner who hires them is to understand their need of time and input. Give them your part of ideas, research and input. Listen to their advice and combine ideas from both sides. Give them reasonable time to adjust to your business.

That’s how you can be a good client that is supporting a good web designer – a great match that will work well in the future. Patience and tolerance are the key points in working with any kinds of collaborations. If you do it that way, your web designer can achieve better design results for your website effectively and efficiently.