Tag Archives: ecommerce

The Most Engaging Types of Digital Marketing Content Your Audience Will Absolutely Love

content tips

When you are in a happy relationship, the problem is not about if your partner loves you or not. It is more about whether your relationship will stay that way or end quickly. Sometimes we can get something so easily, but preserving the value is another story. The real example I can give you is; a trend. It is so easy for a popular product to be the hype in the industry, but so quick to disappear once another new hyped up trend comes in. It is easy to spend money for shopping, but it is hard to manage it. As a person who works at a creative agency that provides web design, web development and SEO services as well as other services that can help clients’ business grow, my hardest challenge of keeping up my good work is how to keep audience interested in my content so that my clients will find more new customers as well. That being said, with our team’s hard work, we have succeeded in keeping our clients satisfied with our work by using more engaging types of digital marketing content that will keep audience entertained and of course they will absolutely love it. How? Keep reading to find out!

Videos and motion graphics

Be honest with me, when you see some content, which one would you prefer; video or text? I absolutely love videos and motion graphics and I’m pretty sure many people would choose videos over text. However, there is one thing you should understand when it comes to having video as content; the way you engage with viewers in that videos or motion graphics. I always go to YouTube to watch videos about life-changing lifestyle tips, but I don’t like the type of video where a man or a woman just talking about some tips in the video without including tools or aspects that can engage and interact with viewers. I always love watching content from Improvement Pill on YouTube. Instead of flat out talking about tips, they use graphic motion and great animation to boost the explanation and turn it into entertaining education. Sure you can still use the usual real-person video, but make sure you add fun stuff in it.

Infographics and social media micronarratives

Static content is a powerful tool for capturing and keeping audiences’ attention. On social media, share small snippets of information like fascinating graphs, for example, that can stand alone in posts. Using mini-infographics can also drive traffic to full-length infographics living on your site or blog.

Interactive infographics

According to Demand Metric, interactive content can boost a 70-percent conversion rate. That’s because interactive infographics, widgets, landing pages and more can help viewer personalise content for themselves. BuzzFeed’s famous quizzes are the good example for that. I for one am fond of their fun quizzes. I love it when I visit an online shopping website with features like interactive infographics or quiz because it is more effective to help me know useful things about myself and find what kind of products that are suitable for me.

Even though there is nothing wrong with using text for content, too much of it can make the content dull and lifeless. Engaging types of digital marketing content like those I have mentioned above can help you communicate better with your target audience as well as boost their interest in buying your products or hiring your services.

Retail Development: The Importance of Proper Web Development in E-Commerce

Retail Development The Importance of Proper Web Development in E-Commerce

On any given day, I spend probably 3 to 4 hours tinkering with a user interface of an e-commerce website. I might be simply browsing what’s on sale on Steam, salivating over the dozens of terrific watches from NOMOS Glashütte or just checking out for new jeans because you could never have too many pair of jeans. Two decades ago, doing any of the above things would require me to walk into an actual store and do some window shopping, the progress made in web development in the past 20 years means that I now can do all of the above things while sitting in my bathroom.

What this shift means is that the time businesses used to spend on coming up with just the perfect layout for their store now should be spend on coming up with the ideal website for their business. Functional should be the minimum requirement, not the ultimate goal, and if there’s anything you can do or add that would make the website more appealing or easier to use, you should definitely give it a shot. Now that small businesses are dime a dozen, it’s not enough to have a great product line-up, the importance of having an equally great space to house all of those products should never be underestimated.

The digital store layout

It turns out that I apparently have a relatively higher standard when it comes to store layouts as I once walked out of a fast fashion retail store once it became clear to me that whoever designed the layout must’ve done that under the influence of at least a dozen shots of tequila. I know that people like to say that visiting the actual store makes for a better shopping experience but from what I’ve seen from the typical retail stores, that hasn’t always been the case. There are some genuinely great ones but those are usually the exception instead of the norm although that could simply because of my high standards.

This is not to say that the landscape in e-commerce is perfect, far from it in fact, but if you came across an e-commerce website that you deem to be subpar, finding an alternative is simply one new browser tab away. In the physical space that would mean more walking and that’s not always welcomed. This sheer convenience is why e-commerce has been slowly but surely killing the once-ubiquitous retail space, as can be seen in the dozens of abandoned malls in America.

One downside (or upside, depending on your perspective) of this new normal is that it has made the playing field considerably more equal. In the bygone era of physical retail, big brands have the advantage of putting their products in front of the highest amount of people possible while small businesses with meager resource don’t have that kind of luxury. With the era of e-commerce, even the smallest of brands could have their moment in the sun with their very own website and the competition would be in which business have the ‘best’ website based on the following characteristics.

How easy is your website to navigate?

Near where I live, there’s this new-ish rooftop cafe that became one of my favorite places to hang out with friends. For one, they serve all-day breakfast and one of my lifelong dreams is to be able to eat eggs benedict three times a day. Secondly, being situated on a rooftop of a six-story building in the suburbs, they have quite a lovely view. They have a private elevator for access but the problem is, back when the place was first opened, there were no signs indicating that you have to use the elevator to get there, which was quite confusing when I invited some friends for a gathering of sorts.

They’ve changed this and now there are signs indicating the way to the elevator all the way from the entrance to the building but this analogy illustrates the importance of navigation. If potential customers can’t find what they’re looking for in your website just from a glance, you’ve got your work cut out for you because the back button is always accessible. This is one reason why minimalist design has started to become the norm; it won’t be hard to find what you’re looking for when there’s very little on display to begin with.

Don’t make your customers jump through unnecessary hoops

Forgive me if I’m boring you with anecdotes but here’s another one. A female-friendly bar just opened near where I work and a close friend asked me to check the place out because she’s an attractive woman and whenever we’re out in a bar, she always have to deal with unnecessary attention. The bar had a pretty great atmosphere and the pink decor was chic without being girly and we had a pretty good time there, at least until we wanted to close the bill. Apparently, they had a problem with the system and since we didn’t have enough cash on hand, we had to walk to an ATM a couple hundred meters away. Needless to say, I doubt we’ll be coming back in the near future.

The main thing that makes e-commerce so attractive is the sheer convenience inherent to the practice and businesses has to do everything they can to make the process as seamless as possible. Try to include as many popular payment options as possible and don’t ask for more data from your customers than necessary. Additionally, make sure to include supplementary information about the product to spare potential customers the burden of having to ask for additional information.

Aesthetics should take a backseat

In an e-commerce website, the product and the accessibility of the website should always be the priority. This isn’t to say that the aesthetics of the website should be neglected but you have to make sure that they won’t overwhelm the two things mentioned above. Ensure that the designs remains consistent and clear across all sections of the website and then you can worry about additional adornments. Once you’re done with adding those little touches, check to see if they’ve made the website any less usable. Once you’re confident they haven’t, you can then call it a day.

The Kind of Website that Your Target Audience Can’t Help Visiting Everyday

The Kind of Website that Your Target Audience Can't Help Visiting Everyday

I love online shopping when it comes to buying skincare products or makeups (except for light-coloured lipsticks, I have to be careful). 90% of my skincare products are bought online. Why? That’s because the discounts offered in online shopping are crazier and more effective than buying straight from the mall. More importantly, mall tenants tend to be pleonastic when they offer discounts, saying “If you buy one, you will get 10% discount, if you buy two, you will get 20% discount, and if you buy three, you will get 35% discount.” Every time I see that kind of promo, I immediately brush it off, because I’m like, “Dude, are you offering me discounts or are you trying to rob me of my money? Who the hell needs that many things?? I only need one.” Online shopping is very direct when they are giving out discounts even up to 80%. When they say it’s a 50% discount; it really is – no lies, no strings attached. However, not all online shopping websites apply the same method. There are some factors that make the websites not worth visiting, whether it is about their web design, or simply their way of giving deals, or even payment methods. Well, if you have an online business, let me give you a piece of advice, not as a digital marketer, but as a customer from a customer’s perspective. Keep reading to learn more!

First impression

I will never get tired of saying that first impression always matters. Even though I’m not lying when I say I love beautifully designed websites with flash and all, their navigation is still the most important first impression to me. I need to know where I should click and I need to make sure I can find the stuff I want to buy easily. Complicated design, although it looks beautiful on the appearance, sometimes has inevitable errors that might occur anytime without notice. I once came across this beautiful looking website. At first, it was fun to see objects moving on that website, until I clicked and nothing happened. Yes, I clicked the stuff I want to buy, intending to add it to my shopping cart, but it didn’t add the stuff to the cart, nor could it be clicked at all. I thought it was the internet connection, but when I tried to reload it, the page refreshed easily but I still couldn’t click a single thing on that website. Lesson from this is that first impression that I’m talking about is not about the looks, but it’s more about function. Ask these questions when you are browsing your own website:

  • “If I look for my stuff on the search box on my website, will it provide relevant and complete results?”
  • “If I want to see the product page, will I find helpful categories that make it easier for me to find specific product?”
  • “Are the images loading fast?”
  • “Can I click the buttons and the calls to action buttons?”

Create a fun design but watch out for the content size and the navigation part.

The can’t-help-but-visit-everyday website

Before explaining this part, let me tell you my real-life example. I am a loyal customer of Sociolla, a big online shopping website for skincare and makeup products in my country. There is not a day spent without visiting Sociolla’s website. Why? That’s because they have consistent daily discounts that will either stay up till a month or just daily. Yes, it’s DAILY. Every day they always come up with something. On one day, they have discounts for some brands up to 70% off, and it is always different on the next day. This, of course makes me not able to stop myself from checking out their website every day. I’m not telling you to offer daily discounts, but maybe you can learn from this. Well, there are other ways you can make your website enchanting that makes everyone not be able to resist:

  • Giving interactive daily quiz that will benefit your customers in some way. For example, daily quiz about your products and if they answer it correctly, those correct points will turn into their membership points.
  • Customers will often visit your website not only for that quiz, but also for browsing all pages on your website to know your products and business better so they can answer the quiz correctly. The more visitors to your website, the more traffic you get and this can increase your website’s chance of being ranked well on search engines.
  • Make sure the quiz’s design doesn’t cause slow loading pages on your website. Consult this to your web designers and they will provide you with solutions.
  • Pay attention to your content. Believe it or not, striking visual and design are already attractive enough, but if it is combined with a set of perfect words for the text, your website can be unbeatable. Consult this to your content writer to make meaningful content for the catchy web design.

It’s all about marketing and creativity. No matter how good your website looks like, if it lacks content marketing strategy, it would be meaningless. Good content and good design should be a balance with each other because not only will it increase the possibility to improve your website rank and awareness, it will also determine your customers’ choice later, so make sure you prepare for the strategy and consult it to the content and the web design specialists you are hiring for your business.