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Should You Follow These Web Design Trends for Your Business in 2019?

web design trends

What is your New Year’s resolution in this wonderful year of 2019? Well, I don’t want much for New Year’s resolution; I only want to improve my creativity, especially when I am a writer who also has eyes for design creativity. And just when I said that, I already saw a new set of creativity applied on 2019’s new web design trends. Wow, people are just fast, aren’t they? Every year comes and goes, and people already come up with ideas to improve and produce new and better inventions, especially business owners and designers. Maybe you have seen those unique eateries with modern designs, as well as their modernish food menu that are unusual. Yes, even creations can also be made for food and drinks. However, there is another thing that business owners can make use of when it comes to attracting new customers; web design. If you are a business owner, having a website is crucial in attracting and interacting with customers; therefore, knowing about web design is also necessary. Now that it’s 2019 and there are new trends already, let’s look into these web design trends in this year and find out if you should follow the trends for your business’ website. Keep reading to find out!

The non-traditional scrolling

We all know scrolling is simple. We just have to scroll up and down to go to a page that we want to reach. However, non-traditional scrolling has a different kind of…well, scrolling. Take a look at the example below.

Web design trend 1

 

Aces, a baseball recruiting agency, uses a horizontal scroll at the top of their website to grab users’ attention, show off the talented players they work with and give some fast facts about their business. So, instead of being directed to the bottom page as we are scrolling down, we have a slideshow that moves sideways until we have seen the entire content there. When we’re done, we will be directed to the bottom page as usual.

Gradients

I know websites that contain gradients are not really new in the world of web design, but hey, it’s always bang on-trend from time to time. I mean, look at this example.

Web design trend 2

Even Instagram rebranded their logo to the magenta gradient – and people definitely noticed the difference. Their decision to modernise gradients impacted design as a whole and has now become a popular design choice among creatives.

Scroll-triggered animations

Okay, I know scrolling has really become the trend in web design lately and scroll animations seem to be more popular. This kind of web design is not only showing the value of a visual design talent and front-end development skills, but it also increases the quality of time efficiency and user engagement. By scrolling and clicking through the page layouts, a website with this type of design can show users their entire service line or important content.

web design trend 3

Making use of colour branding

Another trend that can increase value to the business branding itself is the use of colour branding. Camden Town Brewery is using a web design that is branded based on page or product and changes colour when the user navigates and interacts with the product or pages. This web design subconsciously helps the user navigate through the site and associate which product or service page they’re looking at solely based on visual colour cues.

web design trend 4 1

web design trend 4 2

So, should you follow these trends?

The answer is yes, you should. However, that doesn’t mean that you can follow all of the web design trends in 2019. Aside from these web design trends mentioned in this article, there are other web design trends in 2019 that you also need to look at. That being said, not all design trends are made and meant for your business. You still need to see if the design is SEO-friendly or not. You also need to know if the design is compatible with any device and whether or not the design will affect your website’s performance. Therefore, you should consult to a professional web designer to help you with your business website. Haven’t got a web designer yet? Contact or visit us now and let our design team assist you and give ideas and solutions for your business website.

Design Language: 4 Things to Consider when Choosing a WordPress Theme

web development tips

As of 2018, WordPress remains far and away the most popular content management system in web development, with the platform capturing a sizable market share of 31%, far eclipsing the second-placed Joomla, coming in at a measly 3.1% market share. WordPress owes its popularity mainly because of two reasons, its sheer versatility and the simple fact that at its most basic version, it is available for free. There’s just no denying free stuff.

Technically though, WordPress works under the ‘freemium’ model, in which plugins and themes, the very reasons for WordPress’ versatility, are separated into free and premium ones, just like with mobile apps and games. These themes and plugins come for the most part from third-party developers, owing to WordPress’ open-sourced nature and as such, WordPress is an embarrassment of riches when it comes to the number of options available. Some might say there are way too many options.

Finding the right WordPress theme

Choosing a theme is usually one of the first and primary decisions you’ll have to make when starting out with WordPress. Themes aren’t just about looks. Basic functionality, layout, aesthetic impressions, the overall design language of your entire website is going to be heavily informed by the theme you’re going with. Apple didn’t merely stumble into their cohesive design language, shaping every piece of product in their lineup, both software and hardware, by accident. They did it through careful research.

Now, due to its open source nature, it is actually possible for you to design and develop a customized WordPress theme of your own, either from scratch or working from what’s already available but for most small businesses, this is usually unnecessary. The decision then, boils down to a choice between the plethoras of themes available for WordPress. In one marketplace alone, Themeforest from Melbourne-based Envato, there are over 10,000 themes available, packed like sardines in a crushed tin box.

To help you navigate and differentiate between this overly crowded market; here are some factors to consider when choosing a WordPress theme:

  • Choose between simple themes or a comprehensive framework

To put another wrinkle in your decision process, WordPress framework is the current trend in web development. Remember at the beginning when I said that WordPress themes also account for functionality? WordPress framework works by pushing all of those functionalities within the framework itself while themes consist solely of stylistical options. In a WordPress framework, you basically have two themes; parent themes dictate the functionality while child themes dictate the actual aesthetics.

The benefit of going with a framework is that it makes WordPress more in line with full-on web builders like Wix or Squarespace by allowing easy, drag-and-drop codeless customization and seamless theme switching but with the caveat that you can’t perform under-the-hood modifications as freely as you’d like. Usually though, framework already has a lot of functionalities and widgets built-in that you normally won’t have to add one yourself.

  • Just the right amount of functionality

First, consider what functionalities you’d like to have with your website right now and those you’re considering in the foreseeable future. Now, choose a theme that fulfills those needs with the minimum amount of baggage. A feature-rich theme might sound attractive but if it consist of features that are irrelevant, don’t bother. Those extra functionalities are just going to slow down your website and since load speed is now a Google ranking factor, a slow website isn’t something you want to be burdened with.

Technically, you can still add functionalities with plugins but again, adding more baggage is going to slow down your website, so try to go with a theme that already has the functionalities you need built-in to the theme.

  • Responsive web design and mobile-friendliness

Mobile web browsing has overtaken the conventional desktop experience in 2016 and you need to adapt your website for optimal viewing on diminutive displays and gesture-based navigation. The one method of solving this is by using responsive web design, in which the webpage detects the medium it is being displayed and adapts itself. Choosing a non-responsive theme in 2018 is akin to connecting to the internet with a 56k dial-up connection. It’s just too anachronistic of a choice.

  • Finding the right aesthetics

Take a glance at the selection available in Themeforest. On the left-hand side, there are a lots of different tags you could use to filter out just what exactly what kind of website you’re looking for. Food & beverage? Technology? A design portfolio or a resume? There are tons of themes available for various specific needs and choosing the one that fits the aesthetic you’re looking for should not be a problem. There are various considerations to factor in before you jump the gun, however.

First is the available color palette. Assuming you’ve already settled on a logo for your business, you need to find a theme with a color palette that could complement your logo. Some themes are available with unlimited color options while some, usually the free ones don’t. The second factor is legibility. If you’re working in the creative and/or visual industry, this might not be a primary consideration but for businesses working in professional services, you should always balance style with substance. Fussy, visual heavy design tends to not work with law and accounting firms.

Additional considerations

The example marketplace I gave here, Themeforest, deals exclusively with premium themes. If you’re looking for the free ones, the directory on WordPress website is a good place to get you started. Here’s my advice though, try to avoid themes that are made by an individual. Those tend to be extracurricular excursions and since there are no professional obligations, questions of supports and updates are always going to be on your mind.

There are a lot of organizations dedicated to making WordPress themes and most usually offer free themes to go with the premium ones. The free ones are usually restricted in some ways, with less functionality and a limited color palette but if you can live with those restrictions, those free themes are a definite bargain because getting support will be much easier than from an individual designer.

When Web Designers Working with Business Owners: The Ultimate Combination of Success

web design

When you have a business, you might be familiar with the use of website for business. Yes, a website can help you grow your business. There are things that you need in building a website and one of them is web design. Many business owners hire a web designer to help them with their website; however, not many know how to work well with a web designer, which can be a deal breaker someday sooner or later. In this article, we are going to tell you how to work well with web designers as a small business owner, so that it will be efficient in terms of time and results. Keep reading to find out!

Do your own part

Yes, it is true that you have paid your web designers to work their magic on your website; however, that does not mean that you don’t have any part in it. A design work will be more efficient and effective if you know what you want and what you don’t want in a design. If you tell your designer about it, they will find a way to design a better version of what you want and avoid adding things you don’t like. That will certainly save a lot of time for both you and your designers. Therefore, the first thing you need to do before assigning a web designer to design your website, is to conduct your own research on colours, layouts, examples, and even your competitors’ website or whatever it is that can become a source of inspirations for you. After that, create an outline of what you need and what you want in a website, what colour you may need to express that speaks “your business” uniquely, and what kind of design that can differentiate your business from your competitors. That way, you are helping your web designers in a way that can save time and energy.

Collaborate with your web designers

Your input matters; in fact, it is the key to a successfully designed website. You have ideas, your web designers have ideas – why don’t you collaborate? As a business owner, you already know your business and its characteristics, so helping your web designer with that will make things a lot easier in terms of the process of designing and building your website. When you give input to your web designer, they can combine your ideas with theirs and create a better version of it. Also, when you feel that something is missing and you tell your designers about it, both of you can work it out and find a solution together. Therefore, it will save you a lot of time, energy and of course, money.

Get connected

While your relationship is purely business, getting comfortable with your web designers is also important. Personalities and compatibility matter too. How do you know if you are a good match? The simplest way is through phone call. Do this before you make a deal with a designer.  The first 30 minutes of your first call with your web designer will determine whether or not you can work well in the future. This phone call is really important to set a tone for your project. Web designers with good reputation is usually selective in whom they work with, because a good match is really important for them in every work progress of a project.

Understand your web designers and do not rush them

I’ve heard a lot of clients rushing their web designers, saying something like, “Please make me a website and show me the design in one week,” without planning to get involved in the whole project. That’s where it goes wrong. Clients demanding designers to work fast without giving them any input as to how the design should look like and what kind of company that they have are the kinds that cannot work well with any web designers. When you hire a web designer, your job as a business owner who hires them is to understand their need of time and input. Give them your part of ideas, research and input. Listen to their advice and combine ideas from both sides. Give them reasonable time to adjust to your business.

That’s how you can be a good client that is supporting a good web designer – a great match that will work well in the future. Patience and tolerance are the key points in working with any kinds of collaborations. If you do it that way, your web designer can achieve better design results for your website effectively and efficiently.